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High-Quality Doubling Project (100,000-ton ecological brewing)高质量倍增工程（10万吨生态酿酒）
21 · 2024-01-02 → 2026-04-07
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Massive capacity expansion project with multiple phases, including 100,000-ton ecological brewing, pottery jar aging, and blending cellars, targeting 1 million-ton storage base.大规模产能扩建项目，包括10万吨生态酿酒、陶坛陈酿和勾调车间，目标在'十四五'期间达到100万吨储存基地。
2024-01-02Wuliangye 'High-Quality Doubling Project' 100,000-ton ecological brewing project (Phase I) holds pit-investment ceremony, gradually starting production; 80,000-ton pottery jar wine storage project and milling automation renovation completed; 300,000-ton pottery jar aging wine cellar and 360,000-ton blending wine cellar under construction, targeting 1 million-ton storage base during '14th Five-Year Plan'.五粮液“高质量倍增工程”10万吨生态酿酒项目（一期）举行投窖仪式，逐步投窖生产；8万吨陶坛酒库项目、磨粉自动化改造项目建成投用；30万吨陶坛陈酿酒库和36万吨勾储酒库正加快建设，力争“十四五”期间建成100万吨储酒基地。
2024-01-13Wuliangye chairman Zeng Congqin announces official pit-investment of 100,000-ton ecological brewing project (Phase I); plans to upgrade special grain bases to 2 million mu during '14th Five-Year Plan'.五粮液董事长曾从钦宣布10万吨生态酿酒项目（一期）正式投窖；“十四五”期间将专用粮基地升级建设至200万亩。
2024-04-10Wuliangye's 100,000-ton ecological brewing project (Phase I) in Hongba New District, Yibin, fully topped out; annual crude liquor capacity of 20,000 tons.五粮液十万吨生态酿酒项目（一期）在宜宾红坝新区全面封顶，年原浆产能2万吨。
2024-04-28Wuliangye 2023 annual report: Wuliangye product sales volume 38,659 tons (+18% YoY), revenue 62.804 billion yuan (+13.5% YoY); 10,000-ton ecological brewing project Phase I began production.五粮液2023年报：五粮液产品销量38659吨（同比+18%），营收628.04亿元（同比+13.5%）；十万吨生态酿酒项目一期投窖生产。
2024-05-16Wuliangye confirms in investor Q&A that its 60,000-ton capacity under construction is expected to gradually come online in 2025-2026.五粮液在投资者问答中确认，在建6万吨产能预计2025-2026年逐步投产。
2024-05-27Wuliangye says 100,000-ton ecological brewing project (Phase II) is expected to gradually start fermentation in December 2024.五粮液表示10万吨生态酿酒项目（二期）预计2024年12月逐步投窖。
2024-05-31Wuliangye announces 2024 investment plan: 17 projects with total planned investment of RMB 3.985 billion, including 100,000-ton ecological brewing projects, Wuliangye gateway project, and 501 ancient pit cultural site project.五粮液公告2024年投资计划17个项目，计划投资金额39.85亿元，包括10万吨生态酿酒项目、五粮液门户区项目、501古窖池中国白酒文化圣地项目等。
2024-06-02Wuliangye announced its 2024 investment plan involving 17 projects with a total planned investment of 3.985 billion yuan, including the 100,000-ton ecological brewing project (Phase I and II) and other key initiatives.五粮液公布2024年投资计划，涉及17个项目，计划投资金额39.85亿元，包括10万吨生态酿酒项目（一期、二期）等。
2024-07-01Wuliangye plans to upgrade 2 million mu of dedicated brewing grain base with traceability, and push 100,000-ton ecological brewing phase 1 to full production and phase 2 to complete by 2024.五粮液计划升级建设200万亩可追溯酿酒专用粮基地，推动10万吨生态酿酒一期全面投窖、二期2024年建成。
2024-09-14Wuliangye is building a distiller's grain biomass cogeneration project with total investment of 640M yuan, capable of utilizing 800,000 tons of distiller's grain annually, generating 160M kWh electricity and 850,000 tons of steam per year.五粮液正在建设酒糟生物质热电联产项目，总投资6.4亿元，每年可资源化利用酒糟80万吨，年发电量约1.6亿千瓦时，年供蒸汽约85万吨。
2024-09-14Wuliangye is building the industry's largest centralized wastewater treatment plant with total investment of about 1.2B yuan, capacity of 23,000 m³/d, using electron beam technology for the first time in the industry.五粮液正在建设行业最大的集中污水处理厂，总投资约12亿元，处理能力2.3万m³/d，电子束技术处理废水为行业首次运用。
2024-09-30Wuliangye's wastewater treatment plant project in Yibin, with building area of 38,000 m² and daily capacity of 23,000 tons, is under construction and expected to be completed by year-end, becoming the largest baijiu industry wastewater treatment plant in China.五粮液宜宾污水处理厂项目在建，建筑面积3.8万平方米，日处理2.3万吨，预计年底完工，将成为全国最大规模白酒行业废水处理厂。
2024-10-17Wuliangye Group holds a Party Committee meeting, emphasizing the need to firmly achieve full-year targets, advance the 'High-Quality Doubling Project' and key projects.五粮液集团召开党委会，强调坚决完成全年目标任务，扎实推动高质量倍增工程等重点项目。
2025-03-05Wuliangye announced its 2025 investment plan involving 19 projects with a total investment of 2.586 billion yuan, including the 100,000-ton ecological brewing project (Phase II), Wuliangye portal area project, finished liquor packaging and intelligent warehousing and distribution integration project, and the green functional food packaging new materials project of Plus Company.五粮液公布2025年投资计划，共19个项目，计划投资金额25.86亿元，主要包括10万吨生态酿酒项目（二期）、五粮液门户区项目、五粮液成品酒包装及智能仓储配送一体化项目、普拉斯公司绿色功能性食品包装新材料项目等。
2025-03-05Wuliangye adjusted the feasibility study report for the 100,000-ton ecological brewing project (Phase II), with the original investment estimate adjusted to 4.799 billion yuan, a reduction of 61.895 million yuan, while capacity remains unchanged.五粮液调整10万吨生态酿酒项目（二期）可行性研究报告，原投资估算金额调整为47.99亿元，调减6189.5万元，产能不变。
2025-05-26Wuliangye confirmed on the investor platform that its capacity expansion project ('345 Project') is progressing as planned, with the first phase of the 100,000-ton ecological brewing project already operational.五粮液在互动平台确认产能倍增工程（345工程）按计划推进，其中10万吨生态酿酒项目一期已投用。
2025-09-04Wuliangye Co. publishes winning bid for 'Qu-making workshop expansion project settlement audit consulting service' (制曲车间扩能项目结算审核造价咨询服务), with supplier Zhongjin Guanda Engineering Consulting Group Co., Ltd.五粮液发布制曲车间扩能项目结算审核造价咨询服务中标候选人公示，供应商为中锦冠达工程顾问集团有限公司。
2025-10-21Wuliangye Industrial Park Zone B smart factory project, with a total investment of RMB 1.024 billion, covering 282 mu and 150,000 sqm of construction area, has progressed about 60% and is on track for year-end completion.五粮液产业园B区智慧工厂项目总投资10.24亿元，占地282亩，建筑面积15万平方米，整体进度约60%，向年底完工目标冲刺。
2025-12-05Wuliangye adjusts its 2025 investment plan: number of projects increased from 19 to 22, total investment reduced from 2.586 billion yuan to 2.207 billion yuan.五粮液调整2025年投资计划：项目数量由19个增至22个，总投资额由25.86亿元下调至22.07亿元。
2026-03-03Wuliangye Co., Ltd. published the bid evaluation result for the air conditioning system and residual liquor recovery power distribution project of the liquor storage technical renovation and finished product packaging and intelligent warehousing and distribution integration project, with supplier Woda Construction Group winning the bid at 6.627 million yuan.五粮液股份发布勾储酒库技改工程项目和成品酒包装及智能仓储配送一体化项目空调系统工程及余酒回收配电工程评标结果，供应商沃达建设集团中标，金额662.75万元。
2026-04-07Yibin city government urged Wuliangye to optimize processes to boost high-quality baijiu capacity, accelerate digital transformation, and build a zero-carbon industrial park.宜宾市政府要求五粮液优化工艺提升优质白酒产能，加快推进‘智改数转’，建设‘零碳园区’。
He Mei Global Tour & overseas expansion和美全球行与海外拓展
18 · 2024-01-02 → 2026-05-09
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Global brand promotion tours across Americas, Europe, Asia-Pacific, and Africa, including market surveys, cultural exchanges, and new market entries.在美洲、欧洲、亚太和非洲的全球品牌推广活动，包括市场调研、文化交流和新市场进入。
2024-01-02Wuliangye Import & Export Co. chairman Chen Chong states US market is one of best overseas markets, plans to increase brand marketing in US, targeting American consumers beyond overseas Chinese via bars.五粮液集团进出口有限公司董事长陈翀表示美国市场是五粮液最好的海外市场之一，今后将加大在美国市场的品牌营销力度，通过酒吧让美国广大消费者接受中国白酒。
2024-04-22Wuliangye Chairman Zeng Congqin led a delegation to survey the Chile market, discussed cooperation with CCU Group on new product development and brand promotion.五粮液董事长曾从钦率队调研智利市场，与CCU集团探讨新产品研发和品牌推广合作。
2024-04-22Wuliangye launched '2024 Wuliangye He Mei Global Tour' in Auckland, Santiago, and São Paulo, and released a Chile-exclusive gift box concept.五粮液启动2024年“和美全球行”活动，走进奥克兰、圣地亚哥、圣保罗，发布智利限定礼盒概念。
2024-04-23Wuliangye General Manager Jiang Wenge surveyed Hong Kong liquor market, visited stores and discussed channel empowerment with local distributors.五粮液总经理蒋文格调研香港酒类市场，走访销售网点并与当地经销商座谈渠道赋能。
2024-08-29Wuliangye will participate in the 'China (Sichuan)-Denmark Economic and Trade Cooperation Promotion Exchange' and 'China (Sichuan)-Finland Science and Technology Economic and Trade Cooperation Meeting' from August 26-30, showcasing products like Classic Wuliangye, 8th-generation Wuliangye, and Wuliangye Panda Edition.五粮液将于8月26-30日参与“中国（四川）-丹麦经贸合作推介交流会”和中国（四川）-芬兰科技经贸合作对接会，展示经典五粮液、第八代五粮液、五粮液熊猫版等产品。
2024-09-02Wuliangye participated in China (Sichuan)-Denmark Economic and Trade Promotion Conference and China (Sichuan)-Finland Science and Technology Economic and Trade Matchmaking Conference, showcasing products like Classic Wuliangye, Jiulong Altar, Ziqidonglai Wuliangye, etc.五粮液参加中国（四川）-丹麦经贸合作推介交流会和中国（四川）-芬兰科技经贸合作对接会，展示经典五粮液、九龙坛、紫气东来五粮液等产品。
2024-11-10Wuliangye's 'He Mei Global Tour' visited the US (Washington, New York) and Peru (Lima), including a chamber concert at the Lincoln Theatre, appearance at the 2024 Fortune Global Forum, and participation as a Platinum Sponsor and Exclusive Baijiu Partner at the 2024 APEC CEO Summit.五粮液“和美全球行”走进美国（华盛顿、纽约）和秘鲁（利马），包括在林肯剧院举办室内音乐会、亮相2024《财富》全球论坛，并以“铂金级赞助商”和“独家白酒合作伙伴”身份参与2024年APEC工商领导人峰会。
2025-04-25Wuliangye holds 'Wuliangye He Mei Global Tour' Japan event; grants first overseas authorized experience restaurant license to Michelin restaurant 'Piao Xiang' in Tokyo.五粮液举办‘五粮液和美全球行’日本站活动，授予东京米其林餐厅‘飘香’首家海外授权体验餐厅牌照。
2025-05-29Wuliangye disclosed that its 'Harmonious World Tour' has visited 13 countries and regions, reaching 7.7 billion person-times cumulatively, and newly developed 20 overseas markets.五粮液披露“和美全球行”已先后走进13个国家和地区，累计触达77亿人次，新开发海外市场20个。
2025-06-08Wuliangye stated in an investor interaction that it has accelerated overseas market expansion, with the 'Harmony and Beauty Global Tour' reaching 13 countries and regions, and newly developed 20 overseas markets.五粮液在投资者互动中表示，加速拓展海外市场，“和美全球行”已走进13个国家和地区，新开发海外市场20个。
2025-07-07Wuliangye held the 2025 'Harmony Global Tour' Germany station in Munich from July 3, featuring cultural exchanges, trade talks, and brand promotion to accelerate globalization.五粮液2025“和美全球行”德国站活动在慕尼黑启幕，通过文化互鉴、经贸交流等形式加速全球化战略。
2025-07-10Wuliangye 'Harmony Global Tour' visited Seychelles, showcasing baijiu culture through tastings and 'Wuguloni' cocktails, promoting Chinese liquor internationally.五粮液“和美全球行”走进塞舌尔，通过品鉴会和“五谷罗尼”鸡尾酒展示中国白酒文化。
2025-10-30Wuliangye Chairman Zeng Congqin attended the 2025 APEC CEO Summit in South Korea as a 'Platinum Sponsor' and 'Designated Baijiu Partner', launched the 'Harmonious World Global Tour' Korea stop, and surveyed the Korean market including Incheon Airport duty-free and Lotte Mart.五粮液董事长曾从钦以“铂金级赞助商”和“指定白酒合作伙伴”身份参加2025年APEC工商领导人峰会，启动“和美全球行”韩国站，并调研仁川机场免税店、乐天玛特等韩国市场。
2025-11-03Wuliangye participated as 'Platinum Sponsor' and 'Designated Baijiu Partner' at the 2025 APEC CEO Summit in South Korea (Oct 28-31), and launched 'Harmony Global Tour' Korea stop.五粮液以“铂金级赞助商”与“指定白酒合作伙伴”身份亮相2025年APEC工商领导人峰会（韩国），并启动“和美全球行”韩国站。
2025-12-18At the 29th 12·18 Dealer Conference, Wuliangye discloses that its Singapore Wuliangye Restaurant has officially opened, and its first Michelin-awarded experience restaurant overseas has been listed in Japan.在第29届12·18经销商大会上，五粮液披露新加坡五粮液大酒家正式开业，海外首家米其林授牌体验餐厅在日本挂牌。
2026-01-09Confirmed that the company has sales network布局 in South Korea.确认公司在韩国是有相关销售布局的。
2026-04-02Wuliangye stated overseas business development is generally in line with expectations.五粮液表示海外业务发展总体符合预期。
2026-05-09Wuliangye has expanded its 'Wuliangye Dajiujia' or authorized dining experience restaurants to Tokyo, Osaka, Hong Kong, and Singapore, integrating baijiu with dining scenarios.五粮液已在日本东京、大阪、中国香港、新加坡布局“五粮液大酒家”或授权体验餐厅，将白酒与餐饮消费场景结合。
Dedicated grain base & supply chain专用粮基地与供应链
4 · 2024-01-08 → 2025-02-28
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Building and upgrading 2 million mu of dedicated brewing grain bases with full traceability, and securing packaging materials supply.建设并升级200万亩专用酿酒粮基地，实现全程可追溯，并保障包装材料供应。
2024-01-08Wuliangye Group signs agreement with Luzhou City's Naxi District to jointly build a 200,000-ton annual special bamboo fiber material project, aiming to secure packaging materials supply.五粮液集团与泸州市纳溪区签约合作建设年产20万吨特种竹纤维材料项目，旨在完善包装材料产业链。
2024-04-28Wuliangye disclosed that it has built 1.32 million mu of dedicated grain bases for Wuliangye liquor.五粮液披露已建成132万亩五粮液专用粮基地。
2024-08-06Wuliangye plans to upgrade its dedicated brewing grain base to 2 million mu during the '14th Five-Year Plan' period, currently having built 1.32 million mu of standardized base, achieving 100% pre-inspection, traceability, and control of raw grains.五粮液计划在“十四五”期间将酿酒专用粮基地升级建设至200万亩，目前已建成标准化酿酒专用粮基地132万亩，实现原粮100%可预检、可追溯、可管控。
2025-02-28Wuliangye confirmed in an investor interaction that Sanfangxiang Materials supplies packaging materials for its products.五粮液在投资者互动中确认，三房巷材料为其产品提供外包装材料。
Anti-counterfeiting & IP enforcement防伪与知识产权执法
63 · 2024-01-12 → 2026-06-22
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Ongoing trademark infringement lawsuits, anti-counterfeiting technology upgrades, and consumer warnings against counterfeit products on e-commerce platforms.持续的商标侵权诉讼、防伪技术升级以及针对电商平台假冒产品的消费者警示。
2024-01-12Wuliangye announces current anti-counterfeiting technology uses dual-frequency RFID, plans further upgrades.五粮液表示目前防伪技术为双频RFID防伪技术，未来还将进一步升级。
2024-01-23Wuliangye files trademark infringement lawsuit against Xi'an Fuhui Jiuye Co., later withdraws case per court ruling (2023) Shaan 0103 Zhi Min Chu No. 253.五粮液作为原告起诉西安福汇酒业有限公司侵害商标权纠纷，后按撤诉处理（案号：（2023）陕0103知民初253号）。
2024-01-25Yuzhou market regulator fined a counterfeiter RMB 100,000 for producing fake Wuliangye liquor using low-end baijiu, seizing 6 boxes of counterfeit product; Wuliangye Group confirmed the trademark infringement.禹州市市场监管局对一制假者罚款10万元，没收6箱假冒五粮液白酒；五粮液集团确认商标侵权。
2024-03-04Wuliangye won a trademark infringement lawsuit against defendant Li, with the court ordering Li to pay 60,000 yuan in economic losses (including reasonable expenses).五粮液在一起侵害商标权纠纷案中胜诉，法院判决被告李某某赔偿五粮液经济损失（含合理费用）6万元。
2024-03-13Wuliangye issued a statement confirming that multiple stores on the Pinduoduo platform were selling counterfeit Wuliangye products; it has not opened an official flagship store on Pinduoduo nor authorized any merchant to use 'Wuliangye' in store names on that platform.五粮液发布声明，核实拼多多平台多家店铺销售的五粮液产品为假冒；公司尚未在拼多多开设官方旗舰店，也未授权任何商家在拼多多店铺名称中使用“五粮液”。
2024-03-14Yibin Cuiping District Market Supervision Bureau conducted a special enforcement action against intellectual property infringement of Wuliangye, seizing a batch of packaging materials marked with 'Wuliangyuanjiang' that infringed on Wuliangye's registered trademark.宜宾市翠屏区市场监管局开展侵犯五粮液知识产权专项执法行动，查获一批标注有“五粮原浆”的侵权包装材料。
2024-03-15Wuliangye released product anti-counterfeiting methods, including 3D dynamic image anti-counterfeit labels on boxes and nano-surface anti-counterfeit labels on bottle caps, and published official e-commerce sales channels.五粮液发布产品防伪查询方式，包括盒体3D动态影像防伪标识和瓶盖纳米光面防伪标识，并公布官方电商销售渠道。
2024-03-29Wuliangye voluntarily withdrew a trademark ownership dispute lawsuit against Xining Chengdong Hongfa Food Store, as per a court ruling dated November 24, 2023.五粮液在一起商标权权属纠纷案中自愿撤诉，法院裁定准许，判决日期为2023年11月24日。
2024-04-15Tianshui market regulator fined a shop 35,740 yuan and seized 23 bottles of counterfeit Wuliangye and Jiannanchun for trademark infringement.天水市市场监管局对销售假冒五粮液、剑南春的商户罚款35740元，没收23瓶侵权白酒。
2024-04-18Wuliangye won a trademark infringement lawsuit; defendant ordered to pay 60,000 yuan in economic damages.五粮液在侵害商标权纠纷案中胜诉，被告被判赔偿经济损失6万元。
2024-05-11Wuliangye files an infringement of exterior design patent lawsuit against Guizhou Feitian Wangzi Liquor Co., Ltd.; case to be heard on June 12 in Zhengzhou Intermediate People's Court.五粮液起诉贵州飞天王子酒业有限公司侵害外观设计专利权，案件将于6月12日在郑州中院开庭。
2024-05-11Beijing Yuanqi Yezi Catering Management Co., Ltd. fined RMB 61,000 for using packaging similar to 8th-generation Wuliangye on its 'Wuliang Ye Nai' drink and for price labeling violations.北京元气椰子餐饮管理有限公司因“五粮椰乳”饮品包装与第八代五粮液高度相似且未明码标价，被罚6.1万元。
2024-07-29Wuliangye as plaintiff in trademark infringement lawsuit (2024) Chuan 0193 Min Chu 4495, case withdrawn on April 28.五粮液作为原告的侵害商标权纠纷案（2024）川0193民初4495号，于4月28日撤回起诉。
2024-08-13Wuliangye withdrew three trademark infringement lawsuits against retailers in Lixin County, Anhui Province (cases (2024) Wan 1623 Min Chu 3817, 3820, 3821), with the court ruling to allow withdrawal.五粮液撤回在安徽省利辛县对三家零售商的侵害商标权纠纷诉讼（案号(2024)皖1623民初3817、3820、3821号），法院裁定准许撤诉。
2024-09-06Wuliangye (as plaintiff) had a trademark infringement lawsuit (case (2024) Su 1102 Min Chu 470) withdrawn at Zhenjiang Jingkou District Court against Zhenjiang a trading company.五粮液作为原告的侵害商标权纠纷案（案号(2024)苏1102民初470号）在江苏省镇江市京口区法院撤诉，被告为镇江某商贸公司。
2024-09-29Wuliangye filed a trademark infringement lawsuit (case (2024) Jin 0107 Min Chu 6804) against Shanxi Chitao Trading Co., Ltd. at Taiyuan Xinghualing District Court, scheduled for October 24, 2024.五粮液作为原告对山西炽涛贸易有限公司提起侵害商标权纠纷诉讼（案号(2024)晋0107民初6804号），于太原市杏花岭区法院开庭，日期2024年10月24日。
2024-10-02Wuliangye files a trademark infringement lawsuit against Lusong District Mouwa Department Store, which is later withdrawn by the plaintiff.五粮液作为原告起诉芦淞区某瓦百货商行侵害商标权纠纷，后按撤回起诉处理。
2024-10-19Wuliangye files a trademark infringement lawsuit against Shanxi Zhifeng Trading Co., Ltd., scheduled for hearing on 2024-10-24.五粮液起诉山西志封商贸有限公司侵害商标权纠纷，开庭日期2024年10月24日。
2024-10-23Wuliangye files an unfair competition lawsuit against Fengxian Liangzhai Town Jingyi Food Store, scheduled for hearing on 2024-11-11.五粮液起诉丰县梁寨镇精一食品专营店不正当竞争纠纷，开庭日期2024年11月11日。
2024-11-02Wuliangye issued a letter to consumers warning about counterfeit products purchased on e-commerce platforms' 'subsidy' programs, advising purchases only through official channels.五粮液发布《致消费者告知书》，提醒消费者关于在某些电商平台“百亿补贴”上购买的五粮液产品真伪问题，建议通过官方渠道购买。
2024-11-13Wuliangye issued a second consumer notice stating that in its free authentication service, 18 out of 148 bottles purchased online were counterfeit (12%), with 14 of those (77%) traced to a major e-commerce platform's 'subsidy' channel.五粮液发布《致五粮液消费者的告知书（二）》，称在免费鉴定服务中，对线上平台购买的148瓶产品鉴定发现18瓶为假冒（占12%），其中14瓶（占77%）来源于某大型电商平台“百亿补贴”频道中的店铺。
2025-01-02Wuliangye added 2 new court cases: one enforcement case in Wuhan Hongshan District Court, and one trademark infringement appeal in Dalian Intermediate Court (defendants: small retailers and Heilongjiang Linhai Liquor).五粮液新增2件法院诉讼：武汉市洪山区人民法院执行案，以及辽宁省大连市中级人民法院侵害商标权纠纷上诉案（被告为小商户和黑龙江省林海酒业）。
2025-01-07Wuliang液 as plaintiff in a trademark infringement case (defendants: Zhang, Li) set for hearing on Jan 10, 2025 at Shaoxing Keqiao District Court; Wuliangye has 428 historical court filings, mostly trademark infringement.五粮液作为原告的侵害商标权纠纷案（被告章某某、李某某）于2025年1月10日在绍兴市柯桥区人民法院开庭；近一年历史开庭公告428则，多为侵害商标权纠纷。
2025-01-08Wuliangye won a trademark infringement civil case in Kunming Panlong District Court: defendant ordered to stop selling infringing goods and pay RMB 20,000 in damages.五粮液在昆明市盘龙区人民法院的侵害商标权纠纷一审中胜诉：被告停止销售侵权商品并赔偿2万元。
2025-01-20Wuliangye as plaintiff in a trademark infringement case against Changsha Fulong Department Store and Chengdu Kuaigou Technology, hearing set for Jan 23, 2025 at Sichuan Tianfu New Area Court.五粮液作为原告的侵害商标权纠纷案（被告长沙市开福区复隆百货商行、成都快购科技有限公司）于2025年1月23日在四川天府新区人民法院开庭。
2025-01-26Wuliangye withdrew a trademark infringement lawsuit against a business operator in Shanghai Xuhui District Court (case settled).五粮液在上海市徐汇区人民法院撤回对某经营部的侵害商标权纠纷起诉（案件和解）。
2025-03-06Wuliangye filed a trademark infringement lawsuit against Wuhan Hanyang District Hongbiao Subsidiary Food Store, with a hearing scheduled for March 6, 2025 at Wuhan Economic and Technological Development Zone People's Court.五粮液对武汉市汉阳区宏彪副食店提起侵害商标权纠纷诉讼，开庭日期为2025年3月6日，审理法院为武汉经济技术开发区人民法院。
2025-04-10Wuliangye files a trademark infringement lawsuit against Nan'guan District Zhaoqin Department Store at Changchun Intermediate People's Court (case No. (2025) Ji 01 Min Chu 98).五粮液在长春市中级人民法院对南关区昭琴百货店提起商标侵权诉讼（案号(2025)吉01民初98号）。
2025-04-14Wuliangye files a trademark infringement lawsuit against Han (defendant) at Ankang Hanbin District People's Court (case No. (2025) Shaan 0902 Zhi Min Chu 47).五粮液在安康市汉滨区人民法院对汉某某提起侵害商标权纠纷诉讼（案号(2025)陕0902知民初47号）。
2025-04-15Wuliangye files three trademark infringement lawsuits as plaintiff, with hearings on April 15, 2025.五粮液作为原告提起3起侵害商标权纠纷诉讼，开庭日期为2025年4月15日。
2025-04-25Wuliangye files a trademark infringement lawsuit against Xing (defendant) at Shanghai Chongming District People's Court (case No. (2025) Hu 0151 Min Chu 5328).五粮液在上海市崇明区人民法院对邢某某提起侵害商标权纠纷诉讼（案号(2025)沪0151民初5328号）。
2025-04-30Wuliangye wins trademark infringement lawsuit: defendant Zhoukou Kaifaqu Jiangzhiwei Department Store ordered to pay 20,000 yuan in damages.五粮液商标侵权案胜诉：被告周口市开发区酱之味百货商行被判赔偿2万元。
2025-05-12Wuliangye (as plaintiff) won a trademark infringement lawsuit at Menghai County People's Court, with the defendant ordered to pay RMB 20,000 in compensation.五粮液作为原告在勐海县人民法院的侵害商标权纠纷案中胜诉，被告被判赔偿2万元。
2025-05-16Wuliangye filed an unfair competition lawsuit against Luzhou Haorenchangjiuye Co., Ltd. at the Jiangyang District People's Court in Luzhou, with a hearing scheduled for May 19.五粮液在泸州市江阳区人民法院对泸州好人长酒业有限公司提起不正当竞争纠纷诉讼，开庭日期为5月19日。
2025-06-17Wuliangye issued 'Letter to Consumers (III)', clarifying it never sold 'bottle-only 8th-generation Wuliangye', and reported shutting 261 fake shops and removing 6,431 infringing links since Nov 2024; from Jan-May 2025, 268 of 1,610 tested bottles were counterfeit (16.65%).五粮液发布《致五粮液消费者的告知书（三）》，澄清从未销售“光瓶第八代五粮液”，自2024年11月以来取缔售假店铺261家、下架侵权链接6431条；2025年1-5月鉴定1610瓶中假冒268瓶（16.65%）。
2025-07-03Wuliangye won three trademark infringement lawsuits in Binhu District Court, Wuxi, Jiangsu, with total compensation of 285,000 yuan from defendants including Binhu District Shuangge Tobacco & Liquor Store and individuals.五粮液在江苏省无锡市滨湖区法院赢得三起侵害商标权纠纷案，获赔总额28.5万元，被告包括滨湖区双鸽烟酒商行等。
2025-07-25Wuliangye held an IP protection seminar in Chengdu titled 'Guard the Value of Famous Liquor, Advocate Fair Competition', discussing new anti-unfair competition law and trademark enforcement.五粮液在成都举办“守护名酒价值·倡导公平竞争”知识产权保护主题沙龙，探讨新反不正当竞争法及商标维权。
2025-08-12Wuliangye Co., Ltd. filed a trademark infringement lawsuit against Hebei Xunqin Information Technology Center, with a court hearing scheduled for August 15, 2025, at Shijiazhuang Railway Transport Court.宜宾五粮液股份有限公司对河北旬沁信息科技中心提起侵害商标权纠纷诉讼，开庭日期为2025年8月15日，审理法院为石家庄铁路运输法院。
2025-08-16Wuliangye Co., Ltd. filed a trademark infringement lawsuit against Hebei Xiong'an Xioniang Supply Chain Management Co., Ltd., with a court hearing scheduled for August 19, 2025, at Rongcheng County People's Court.宜宾五粮液股份有限公司对河北雄安雄酿供应链管理有限公司提起侵害商标权纠纷诉讼，开庭日期为2025年8月19日，审理法院为容城县人民法院。
2025-08-23Wuliangye Co., Ltd. voluntarily withdrew a trademark infringement lawsuit against defendant Yang in Dazhou Tongchuan District People's Court, as per a civil ruling dated July 7, 2025.宜宾五粮液股份有限公司在达州市通川区人民法院对被告杨某的侵害商标权纠纷案中获准撤诉，裁定日期为2025年7月7日。
2025-09-05Wuliangye Co. files a trademark infringement lawsuit against Hangzhou Jintehui Trade Co., Ltd., with a hearing scheduled for September 8, 2025 at Hangzhou Intermediate People's Court.五粮液以商标权权属、侵权纠纷起诉杭州晋特汇贸易有限公司，开庭日期为2025年9月8日，审理法院为浙江省杭州市中级人民法院。
2025-10-19Wuliangye released its fourth consumer notice, publishing a list of 46 unauthorized online stores (including Douyin Supermarket, Meituan Waima Songjiu, 1919, Taobao Baibutie) and warned of counterfeit risks; since Nov 2024, 261 fake stores were shut down and 6,431 infringing links removed.五粮液发布第四封消费者告知书，公布46家非授权线上店铺名单（包括抖音超市、美团歪马送酒、1919、淘宝百亿补贴等），警告假冒风险；自2024年11月以来已取缔售假店铺261家，下架侵权链接6431条。
2026-01-24Filed a trademark infringement lawsuit against Anhui Zhichun Liquor Industry Co., Ltd., with a court hearing scheduled for January 27, 2026, at the Tongling Yi'an District People's Court.对安徽智醇酒业有限公司提起侵害商标权纠纷诉讼，开庭日期为2026年1月27日，审理法院为铜陵市义安区人民法院。
2026-01-26Filed a lawsuit for disputes over liability for damage to company creditors' interests against Guizhou Huaiguo Brand Management Co., Ltd. and individuals, with a court hearing scheduled for January 29, 2026, at the Yibin Cuiping District People's Court.对贵州怀国品牌管理有限公司及相关个人提起损害公司债权人利益责任纠纷诉讼，开庭日期为2026年1月29日，审理法院为宜宾市翠屏区人民法院。
2026-03-01Wuliangye Co., Ltd. filed a trademark infringement lawsuit as plaintiff, with a hearing scheduled for March 4, 2026.五粮液股份作为原告提起侵害商标权纠纷诉讼，开庭日期为2026年3月4日。
2026-03-02Wuliangye Co., Ltd. won a trademark infringement lawsuit against Guanshanhu Yuelan Baijiu Shop, awarded compensation of 20,000 yuan.五粮液股份诉观山湖悦蓝白酒商行侵害商标权纠纷案获部分支持，获赔2万元。
2026-03-07Wuliangye Co., Ltd. filed a trademark infringement lawsuit against Dongmoumou, Beijing Douyin Technology Co., Ltd., and Shanghai Gewuzhipin Network Technology Co., Ltd., with a hearing scheduled for March 10, 2026.五粮液股份诉东某某、北京抖音科技有限公司、上海格物致品网络科技有限公司侵害商标权纠纷，开庭日期为2026年3月10日。
2026-03-20Wuliangye Co., Ltd. filed two trademark infringement lawsuits as plaintiff, with hearings scheduled for March 23, 2026.五粮液股份作为原告提起2起侵害商标权纠纷诉讼，开庭日期为2026年3月23日。
2026-03-22Wuliangye Co., Ltd. filed a trademark infringement lawsuit against Kunming Qiujun Food Business, with a hearing scheduled for March 25, 2026.五粮液股份诉昆明秋隼食品经营部侵害商标权纠纷，开庭日期为2026年3月25日。
2026-03-29Wuliangye Co., Ltd. filed a trademark infringement lawsuit against Wangmoumou, Panmoumou, and Shanghai Hongxuan Trading Co., Ltd., with a hearing scheduled for April 1, 2026.五粮液股份诉王某某、潘某某、上海弘轩贸易有限公司侵害商标权纠纷，开庭日期为2026年4月1日。
2026-04-10Wuliangye has 6 upcoming court hearings as plaintiff for trademark infringement disputes, scheduled for April 13, 2026.五粮液作为原告/上诉人有6起侵害商标权纠纷开庭公告，开庭日期为2026年4月13日。
2026-04-12Wuliangye has another trademark infringement lawsuit as plaintiff, hearing scheduled for April 15, 2026 at Jinjiang People's Court.五粮液作为原告/上诉人新增一起侵害商标权纠纷开庭公告，开庭日期为2026年4月15日，审理法院为晋江市人民法院。
2026-04-22Wuliangye has another trademark infringement lawsuit as plaintiff, hearing scheduled for April 22, 2026 at Quanzhou Intermediate People's Court.五粮液作为原告/上诉人新增一起侵害商标权纠纷开庭公告，开庭日期为2026年4月22日，审理法院为福建省泉州市中级人民法院。
2026-04-25Wuliangye has an unfair competition lawsuit as plaintiff against Shanxi Shenyi Supply Chain Co., Ltd., hearing scheduled for April 28, 2026 at Taiyuan Xinghualing People's Court.五粮液作为原告/上诉人对山西深义供应链有限公司提起不正当竞争纠纷诉讼，开庭日期为2026年4月28日，审理法院为太原市杏花岭区人民法院。
2026-06-01Wuliangye faces two trademark infringement lawsuits as plaintiff, with hearings scheduled for June 4, 2026, at an undisclosed court.五粮液作为原告涉及两起侵害商标权纠纷开庭公告，开庭日期为2026年6月4日。
2026-06-02Wuliangyl as plaintiff in a trademark infringement lawsuit against Shanghai Junrui Trade Co., Ltd. and Jin, hearing set for June 5, 2026, at Shanghai Songjiang District People's Court.五粮液作为原告起诉上海君瑞贸易有限公司及金某某侵害商标权纠纷，开庭日期为2026年6月5日，审理法院为上海市松江区人民法院。
2026-06-05Wuliangye as plaintiff in two trademark infringement lawsuits, hearings scheduled for June 8, 2026.五粮液作为原告涉及两起侵害商标权纠纷开庭公告，开庭日期为2026年6月8日。
2026-06-07Wuliangye as plaintiff in a trademark infringement lawsuit against Liuyang, hearing set for June 10, 2026, at Liuyang City People's Court.五粮液作为原告起诉浏某某侵害商标权纠纷，开庭日期为2026年6月10日，审理法院为浏阳市人民法院。
2026-06-08Wuliangye as plaintiff in a trademark infringement lawsuit, hearing set for June 16, 2026, at Shanghai Xuhui District People's Court, with defendants including Beijing SanKuai Technology Co., Ltd. and Hanhai Information Technology (Shanghai) Co., Ltd.五粮液作为原告起诉上某某、北京三快科技有限公司、汉海信息技术（上海）有限公司侵害商标权纠纷，开庭日期为2026年6月16日，审理法院为上海市徐汇区人民法院。
2026-06-15Wuliangye as plaintiff in two trademark infringement lawsuits, hearings scheduled for June 18, 2026.五粮液作为原告涉及两起侵害商标权纠纷开庭公告，开庭日期为2026年6月18日。
2026-06-19Wuliangye as plaintiff in a trademark infringement lawsuit, hearings scheduled for June 22, 2026 (3 cases).五粮液作为原告涉及3起侵害商标权纠纷开庭公告，开庭日期为2026年6月22日。
2026-06-22Wuliangye as plaintiff in a trademark infringement lawsuit against Jiang, hearing set for August 26, 2026, at Chongqing Liangjiang New Area People's Court (Chongqing Free Trade Zone People's Court).五粮液作为原告起诉江某侵害商标权纠纷，开庭日期为2026年8月26日，审理法院为重庆两江新区人民法院（重庆自由贸易试验区人民法院）。
2026-06-22Wuliangye as plaintiff in a trademark infringement lawsuit against Wuhu Economic and Technological Development Zone Yingke Tobacco & Liquor Store, hearing set for June 25, 2026, at Wuhu Economic and Technological Development Zone People's Court.五粮液作为原告起诉芜湖经济技术开发区迎客烟酒商行侵害商标权纠纷，开庭日期为2026年6月25日，审理法院为芜湖经济技术开发区人民法院。
Investor relations & clarifications投资者关系与澄清
10 · 2024-01-12 → 2026-06-02
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Wuliangye clarified brand ownership, investment rumors, and provided updates on shareholder returns and buybacks.五粮液澄清品牌归属、投资传闻，并更新股东回报和回购计划。
2024-01-12Wuliangye confirms on investor platform that 'Baijia Feast' (百家宴) is a self-owned brand, not an OEM product.五粮液在投资者互动平台确认百家宴属于公司自营品牌，非贴牌产品。
2024-10-15Wuliangye clarifies on the interactive platform that the company has not invested in Chery Automobile.五粮液在互动平台澄清，公司未投资奇瑞汽车。
2024-11-28Wuliangye announced it will hold its first extraordinary general meeting of 2024 on December 31, 2024, to consider the 2024-2026 shareholder return plan and other proposals.五粮液公告将于2024年12月31日召开2024年第一次临时股东大会，审议《2024-2026年度股东回报规划》等议案。
2025-02-04Wuliangye confirmed in an investor interaction that its cash is mainly planned for capacity expansion and supporting facilities, dividend payments, etc. in the coming years.五粮液在投资者互动中确认，其货币资金主要规划用于近几年扩产及配套设施等资本开支、分红派息等。
2025-02-28Wuliangye stated it has no current plans to customize products for large retailers such as Pangdonglai, Yonghui Supermarket, or Sam's Club.五粮液表示暂无计划为胖东来、永辉超市、山姆等大型商超定制产品。
2025-10-17Wuliangye stated on its investor interaction platform that it is not involved in the tea business.五粮液在互动平台回复称，公司未涉及茶叶相关业务。
2026-01-27A consumer complaint regarding false advertising (purchased on Xiaohongshu official account) was resolved through a mediation agreement.一起关于虚假宣传的消费者投诉（通过小红书官方账号购买）已达成调解协议。
2026-02-28Wuliangye reports that as of February 2026, the number of A-share shareholders is over 600,000, unchanged from mid-February; total A-share capital is 3.882 billion shares, with market value per household down 2.30%.五粮液披露截至2026年2月28日A股股东总户数为60万户，较2月10日不变；总股本38.82亿股，户均持股市值较上期减少2.30%。
2026-05-27A securities fraud lawsuit filed by an investor against Wuliangye was formally accepted by the Chengdu-Chongqing Financial Court, with the first case filed on May 20 and another on May 27.投资者诉五粮液证券虚假陈述案被成渝金融法院正式受理，首批案件于5月20日提交立案，5月27日再次提交。
2026-06-02Wuliangye faces a securities misrepresentation lawsuit filed by investor Luo at Chengdu-Chongqing Financial Court, accepted on May 27, 2026, related to the company's accounting error correction that restated 2025 revenue downward by 30.3 billion yuan.五粮液面临股民罗某提起的证券虚假陈述诉讼，成渝金融法院于2026年5月27日受理，该诉讼与公司前期会计差错更正（调减2025年营收303亿元）有关。
Production & capacity expansion生产与产能扩张
3 · 2024-01-12 → 2025-08-25
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Wuliangye focused on production management, capacity expansion projects, and quality improvement initiatives.五粮液聚焦生产管理、产能扩建项目和质量提升举措。
2024-01-12Wuliangye holds 2024 production work meeting, GM Jiang Wenge outlines priorities: improve production management, optimize talent structure, enforce safety, and accelerate doubling project construction for early and high-quality liquor output.五粮液召开2024年度生产工作会，总经理蒋文格部署重点工作：完善生产管理、优化人才结构、落实安全生产、全力推进倍增工程建设。
2025-02-14The Wuliangye 501 Ancient Cellar Chinese Baijiu Cultural Landmark project in Yibin is progressing, with total investment of 1.614 billion yuan, covering 42 mu, and expected to be fully completed by June 2025.五粮液501古窖池中国白酒文化圣地项目在宜宾推进，总投资16.14亿元，占地约42亩，预计2025年6月全面完工。
2025-08-25Wuliangye's 501 Ancient Cellar Chinese Baijiu Culture Landmark project, with a total investment of 1.614 billion yuan and covering 46 mu, is expected to open to the public during the National Day holiday in October 2025.五粮液501古窖池中国白酒文化圣地项目总投资16.14亿元，占地46亩，预计2025年国庆期间正式对外开放。
Wuliangye Nongxiangjiu (浓香酒) & series liquor五粮浓香酒与系列酒
5 · 2024-01-17 → 2026-02-28
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Development of strong-flavor series including Wuliangchun, Jianzhuang, Wuliangtequ, and other sub-brands with dedicated marketing and channel growth.发展五粮春、尖庄、五粮特曲等浓香系列酒，拥有专属营销和渠道增长。
2024-01-17Wuliangye Nongxiangjiu (浓香酒) company becomes 2024 CCTV News 'Nianwei Nong Qilai' new media partner, featuring four products (Wuliangchun, Wuliangchun, Wuliangtequ, Jianzhuang) with four CCTV hosts.五粮液浓香酒公司成为2024央视新闻“年味浓起来”新媒体合作伙伴，携五粮春、五粮醇、五粮特曲、尖庄四大产品与四位央视主持人合作。
2024-08-28As of end-H1 2024, Wuliangye had 2,530 Wuliangye dealers (net +98 YoY) and 950 Wuliangye Nongxiang liquor dealers (net +268 YoY). Wuliangye exclusive stores increased by 87 in H1.截至2024年上半年末，五粮液经销商数量2530家（同比净增98家），五粮浓香酒经销商950家（同比净增268家）。上半年五粮液专卖店新增87家。
2025-04-25Wuliangye's 2024 other liquor (series) revenue reaches 15.251 billion yuan, up 11.79% YoY, with price increase of 11.65%.五粮液2024年其他酒产品营收152.51亿元（同比+11.79%），吨价提升11.65%。
2025-12-05Wuliangye confirms it has deployed products in the 200-800 yuan price band, including Mingmenchun, 12.18, and Wulianghaoke, and will continue to optimize the product matrix.五粮液确认在200-800元价位带布局了名门春、12.18、五粮好客等品牌及产品，后续将持续优化产品矩阵。
2026-02-28Wuliangye states in an investor Q&A that it is building a main brand product system of 'one core, two engines, two drives, one new' and focusing on four national strategic large single products including Wuliangchun, Jianzhuang, and Wuliangchun in the strong-flavor liquor segment.五粮液在投资者问答中表示，着力构建主品牌“一核两擎两驱一新”产品体系，并在浓香酒领域重点打造五粮春、尖庄、五粮醇等四大全国性战略大单品。
Boao Forum for Asia (BFA) partnership博鳌亚洲论坛合作伙伴
8 · 2024-01-17 → 2025-11-07
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Long-term strategic partnership as highest-level honorary partner and designated liquor for BFA annual conferences, deepening international brand presence.作为博鳌亚洲论坛年会最高级别荣誉战略合作伙伴和指定用酒，深化国际品牌形象。
2024-01-17Wuliangye continues as Boao Forum for Asia (BFA) annual conference highest-level honorary strategic partner and designated liquor for 2024, deepening participation in forum events.五粮液持续作为2024年博鳌亚洲论坛年会最高级别的荣誉战略合作伙伴和指定用酒，深度参与论坛框架下的系列活动。
2024-03-26Wuliangye participated as a strategic partner and official designated liquor of the Boao Forum for Asia 2024 annual meeting, deepening its involvement in forum activities to promote Chinese baijiu culture internationally.五粮液作为博鳌亚洲论坛2024年年会战略合作伙伴和指定用酒，深度参与论坛活动，推动中国白酒文化国际化。
2024-06-01Wuliangye signed a contract with Boao Forum for Asia (BFA) to become the 'Honorary Strategic Partner' and 'Designated Liquor' for the 2025 BFA Annual Conference, maintaining the highest level of cooperation.五粮液与博鳌亚洲论坛签约，成为“博鳌亚洲论坛2025年年会荣誉战略合作伙伴”和“指定用酒”，保持最高级别合作。
2024-11-21Wuliangye, as a Boao Forum for Asia (BFA) Council Institutional Director, attended the BFA Autumn Council Working Conference and BFA Seoul Conference in Seoul, South Korea.五粮液作为博鳌亚洲论坛理事会机构理事，参加在韩国首尔举行的博鳌亚洲论坛秋季理事工作会议和首尔会议。
2025-01-09Wuliangye continued as the highest-level honorary strategic partner and official banquet liquor for the Boao Forum for Asia 2025 annual conference.五粮液继续作为博鳌亚洲论坛2025年年会最高等级荣誉战略合作伙伴和年会指定用酒。
2025-03-27Wuliangye served as the highest-level honorary strategic partner and official designated liquor for the Boao Forum for Asia Annual Conference 2025, hosting the 'Wuliangye Night' welcome dinner.五粮液作为博鳌亚洲论坛2025年年会最高级别荣誉战略合作伙伴和年会指定用酒，举办“五粮液之夜”欢迎晚宴。
2025-11-05Wuliangye attended Boao Forum for Asia Autumn Council Meeting in Chengdu as institutional理事 and highest-level strategic partner, with chairman Zeng Congqin speaking.五粮液以机构理事和最高等级荣誉战略合作伙伴身份参加博鳌亚洲论坛秋季理事会会议（成都），董事长曾从钦发言。
2025-11-07Wuliangye renewed as Boao Forum for Asia highest-level strategic partner for 2026 annual conference; former UN Secretary-General Ban Ki-moon visited Wuliangye industrial park.五粮液续约博鳌亚洲论坛2026年年会最高等级荣誉战略合作伙伴；联合国前秘书长潘基文访问五粮液产业园区。
Brand value & rankings品牌价值与排名
12 · 2024-01-18 → 2025-07-17
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Consistent high rankings in Brand Finance, World Brand Lab, Kantar BrandZ, and other brand valuation lists with AAA+ rating.在Brand Finance、世界品牌实验室、Kantar BrandZ等品牌价值榜单中持续排名靠前，获AAA+评级。
2024-01-18Wuliangye ranks 75th in Brand Finance 2024 Global Brand Value 500 with brand value of USD 25.9 billion, receiving AAA+ rating.五粮液在Brand Finance 2024年全球品牌价值500强中位列第75，品牌价值259亿美元，获AAA+评级。
2024-03-21Wuliangye was ranked second on the '2024 China Liquor Industry Listed Company Brand Value TOP30' list with a brand value of 260.386 billion yuan, maintaining the top spot among strong-flavor baijiu companies for six consecutive years.五粮液以2603.86亿元的品牌价值位居“2024中国酒业上市公司品牌价值榜TOP30”第二，连续六年蝉联浓香型白酒上市公司品牌价值第一。
2024-06-19Wuliangye's brand value was assessed at 449.872 billion yuan in the 2024 'China's 500 Most Valuable Brands' list by World Brand Lab, ranking 15th with a 10.16% increase, named Best Performing Brand of the Year.五粮液品牌价值在世界品牌实验室2024年《中国500最具价值品牌》中达4498.72亿元，排名第15位，增幅10.16%，获评年度最佳表现品牌。
2024-07-23Wuliangye listed in Hurun 2024 Classic National Trend Brand Top 20, brand value 553 billion yuan, ranked third among top 10 national trend brands.五粮液入选胡润2024经典国潮品牌TOP20，品牌价值5530亿元，在国潮品牌价值前十中排名第三。
2024-07-25Wuliangye ranked second in Brand Finance 2024 Global Most Valuable Spirits Brands with $25.895 billion, AAA+ rating, highest brand strength globally.五粮液在Brand Finance 2024全球最具价值烈酒品牌中排名第二，品牌价值258.95亿美元，AAA+评级，全球品牌强度第一。
2024-09-10Wuliangye ranked 26th in the 2024 Kantar BrandZ Most Valuable Chinese Brands 100 list with brand value of USD 8.738 billion.五粮液在2024年凯度BrandZ最具价值中国品牌100强中排名第26位，品牌价值87.38亿美元。
2024-09-25Wuliangye ranked 30th in the 2024 'Asia's 500 Most Valuable Brands' by World Brand Lab, up one place from last year, with full marks in brand influence, market share, and Asian leadership.五粮液在世界品牌实验室2024年《亚洲品牌500强》中排名第30位，较去年上升1位，在品牌影响力、市场占有率、亚洲领导力三项指标获满分。
2024-09-27Wuliangye's brand value reached 604.709B yuan in the 16th Huazun Cup China Liquor Brand Value Report, narrowing the gap with Moutai to 13.93B yuan.五粮液在第十六届华樽杯中国酒类品牌价值报告中品牌价值达6047.09亿元，与茅台差距缩小至139.3亿元。
2025-01-22Wuliangye ranked 73rd in Brand Finance 2025 Global Brand Value 500 with brand value of USD 27.7 billion, up 7.27% YoY, maintaining AAA+ rating.五粮液在Brand Finance 2025年全球品牌价值500强中位列第73名，品牌价值277亿美元，同比增长7.27%，保持AAA+评级。
2025-05-10Wuliangye ranked 18th in the Brand Finance 2025 China Top 500 Brands with a brand value of USD 27.778 billion (+7.3% YoY), achieving AAA+ rating with a BSI score of 91.0.五粮液在Brand Finance 2025年中国品牌价值500强中位列第18名，品牌价值277.78亿美元（同比+7.3%），获AAA+评级，品牌强度指数91.0分。
2025-06-18Wuliangye was ranked 15th in the 2025 'China 500 Most Valuable Brands' by World Brand Lab with a brand value of 487.657 billion yuan, winning 'Best Performance Brand' for the eighth consecutive year.五粮液以4876.57亿元品牌价值位列2025年《中国500最具价值品牌》第15名，连续八年获评“年度最佳表现品牌”。
2025-07-17Wuliangye was ranked second in the Brand Finance 2025 'Global Most Valuable Spirits Brands 50' with a brand value of 27.778 billion USD, up 7.27% YoY, and a 10-year CAGR of 43.7%, maintaining AAA+ rating.五粮液在Brand Finance 2025全球最具价值烈酒品牌50强中位列第二，品牌价值277.78亿美元，同比增长7.27%，十年复合增长率43.7%，评级AAA+。
Brewing microorganism & R&D innovation酿酒微生物与研发创新
16 · 2024-01-25 → 2026-04-30
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Discovery of new microbial strains, collaborative research with universities, and scientific publications advancing baijiu fermentation science.发现新微生物菌株，与高校合作研究，发表科学论文，推进白酒发酵科学。
2024-01-25Wuliangye, in collaboration with Jiangnan University, discovers and publishes new microbial species JNU-WLY1368 (caproic acid bacterium), WLY-L-M-1 (Moniliella aeria), WLY-B-L2T (Clostridium aromativorans), and JNU-WLY501 (propionic acid bacterium), applied in high-quality doubling project.五粮液联合江南大学发现并公布JNU-WLY1368、WLY-L-M-1（空气丛梗孢酵母）、WLY-B-L2T（产香梭状芽孢杆菌）、JNU-WLY501等微生物新种，应用于高质量倍增工程。
2024-02-28Wuliangye is building the largest enterprise strain bank in China's baijiu industry, having collected over 400 strains, 1,000+ isolates, and 20,000+ backup samples of brewing microorganisms.五粮液正在建设我国酿酒行业规模最大的企业菌种库，已收藏酿造微生物菌种400余种、1000余株、20000余份备份。
2024-04-15Wuliangye and Jiangnan University won the First Prize of China Light Industry Federation Science and Technology Progress Award for research on brewing microorganisms.五粮液与江南大学获中国轻工业联合会科学技术进步奖一等奖，研究成果涉及酿造微生物新种。
2024-05-11Wuliangye flavor research team, in collaboration with the Technical Institute of Physics and Chemistry of CAS, publishes a paper in 'Matter' revealing ethanol-water cluster mechanisms determining critical alcohol concentrations in beverages.五粮液风味研究团队联合中科院理化所江雷院士团队在《Matter》发表论文，揭示酒精-水团簇决定饮料酒特殊酒度。
2024-05-16Wuliangye discloses R&D progress on accelerating pit aging: has obtained new yeast strains and discovered multiple unique strains for Wuliangye brewing internationally.五粮液披露窖池加速老熟研发进展：已获得酵母菌全新菌种，并在国际上发现多株五粮液酿造独特新菌种。
2024-07-09Wuliangye-Jiangnan University 'Microbiome and Ecological Fermentation Technology' collaborative innovation lab held annual meeting, discussing phase 2 research directions.五粮液-江南大学“微生物组学与生态发酵技术”协同创新实验室召开年度交流会，讨论二期研究方向。
2024-09-26Wuliangye research team, in collaboration with Beijing Technology and Business University, published a paper on a novel hydrogel bead for Cu2+ adsorption using Huangshui polysaccharides in Journal of Cleaner Production.五粮液科研团队联合北京工商大学在《清洁生产》期刊发表论文，开发基于黄水多糖的新型凝胶磁珠用于吸附铜离子。
2024-10-26Wuliangye appears as Global Strategic Partner at the 2024 World Laureates Forum, showcasing four new microbial strains named after Wuliangye (WLY).五粮液作为2024世界顶尖科学家论坛全球战略合作伙伴亮相，展示4个以“五粮液（WLY）”命名的新菌种。
2024-11-07Wuliangye participated as a strategic partner in the 4th International Flavor Science Symposium in Auckland, New Zealand, presenting research on phenolic compounds and grain distillation aroma in baijiu.五粮液作为战略合作伙伴参加在新西兰奥克兰举行的第四届风味科学国际学术研讨会，并作关于白酒中酚类化合物和粮食蒸馏香气的研究报告。
2025-03-24Wuliangye issued a competitive negotiation announcement for a 'distiller's grain to hydrogen' industry-academia-research cooperation project, requiring completion of experimental research within one year, and filing one invention patent and publishing one SCI paper within two years.五粮液发布“酒糟制氢”产学研合作项目竞争性磋商公告，要求一年内完成酒糟制氢实验研究，两年内申请发明专利1件、发表SCI论文1篇。
2025-04-25Wuliangye's 2024 R&D expenses reach 405 million yuan, up 25.85% YoY.五粮液2024年研发费用达4.05亿元，同比增长25.85%。
2025-06-22Wuliangye registered a new software copyright for 'Baijiu Composition Analysis and Price Prediction Software V1.0', and its 2024 R&D spending was 405 million yuan, up 25.85% year-on-year.五粮液新注册《白酒成分分析与价格预测软件V1.0》软件著作权，2024年研发投入4.05亿元，同比增长25.85%。
2025-11-02Wuliangye registered new software copyright 'OAV-based Baijiu Premium Blending Software V1.0', with 4 software copyrights in 2025; R&D spending in H1 2025 was 210 million yuan, up 31.2% YoY.五粮液新注册《基于OAV的白酒优级酒调配软件V1.0》软件著作权，2025年共4个；上半年研发投入2.1亿元，同比增31.2%。
2026-03-09Wuliangye confirmed that a research paper on Wuliangye Baijiu reducing cardiovascular disease risks in a zebrafish thrombosis model was published in Nature sub-journal npj Science of Food in 2022, co-authored by Beijing Technology and Business University and Wuliangye Technology Center.五粮液确认2022年北京工商大学与五粮液技术中心团队在Nature子刊《npj Science of Food》发表论文，研究五粮液白酒降低斑马鱼血栓模型心血管疾病风险。
2026-03-11Wuliangye registered a new software copyright for 'Baijiu Liquor Sample Flavor Compound Management Software V1.0'; R&D investment in the first half of 2025 was 210 million yuan, up 31.2% year-on-year.五粮液新注册《白酒酒样风味化合物管理软件V1.0》软件著作权；2025上半年研发投入2.1亿元，同比增31.2%。
2026-04-30Wuliangye registered 2 new software copyrights: 'Distilled Spirits Mix Drink Recommendation Software V1.0' and 'High-Quality Baijiu Base Liquor Blending Software Based on OAV and Compound Concentration Optimization V1.0'.五粮液新注册2个软件著作权：《蒸馏酒混饮方案推荐软件V1.0》和《基于OAV和化合物浓度联合优化的优级白酒基酒配比软件V1.0》。
Retail network & store expansion零售网络与门店扩张
9 · 2024-01-27 → 2026-05-09
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Expansion of exclusive stores, fifth-generation store upgrades, collection stores, and trendy experience stores ('Wuliang·Zhuizao') nationwide.在全国范围内扩张专卖店、第五代门店升级、集合店及潮流体验店（'五粮·醉造'）。
2024-01-27Wuliangye opens a new专卖店 (brand store) in Renhuai, Guizhou (Maotai's hometown), expanding retail network to 1,680 stores across 324 cities and 996 districts/counties nationwide.五粮液在贵州仁怀市开设专卖店，目前全国已建成1680余家五粮液专卖店，覆盖324座城市的996个区县。
2024-09-19Wuliangye disclosed in investor relations activity that it added 87 new specialty stores in H1 2024, completed fifth-generation storefront upgrades for 634 stores, and built 639 'Wuliangnongxiang · Hemei Wanjia' collection stores.五粮液在投资者关系活动中披露，2024年上半年新增专卖店87家，完成634家专卖店第五代门头升级，建设639家“五粮浓香·和美万家”集合店。
2024-09-23Wuliangye opened its first duty-free specialty store in global travel retail at Sanya International Duty Free City, in partnership with China Tourism Group Duty Free (CDFG).五粮液在三亚国际免税城开设全球旅游零售渠道首家免税专卖店，与中国旅游集团中免股份合作。
2024-12-16Wuliangye opened its first official online flagship store for aged baijiu on JD.com, the 'Wuliangye Aged Baijiu JD Official Flagship Store'.五粮液在京东开设首家陈年老酒线上官方旗舰店——“五粮液陈年老酒京东官方旗舰店”。
2025-06-14Wuliangye opened its first trendy experience store 'Wuliang·Zhuizao' in Yibin, featuring grilled dishes and new-style baijiu dining, targeting young consumers.五粮液在宜宾开设全国首家新潮体验店“五粮·炙造”，主打炙烤菜品和新中式酒饮餐食融合空间，面向年轻消费群体。
2025-12-18At the 29th 12·18 Dealer Conference, Wuliangye announces plans to add 80 new专卖店 (exclusive stores) in 2026, keeping the total around 1,700, and add 300 collection stores and 10 cultural experience stores.在第29届12·18经销商大会上，五粮液宣布2026年计划新增80家专卖店，总量保持在1700家左右，新增300家集合店和10家文化体验店。
2025-12-28Wuliangye opens its second 'Wuliangye Zhizao' trendy drink experience store nationwide at West Lake in Hangzhou, integrating liquor culture with trendy beverages.五粮液在杭州西湖开设全国第二家“五粮炙造”潮饮体验店，融合酒文化与潮流饮品。
2026-04-12Wuliangye general manager Hua Tao announced the launch of 'Wuliang · Zhizao' new trendy experience store and the 501 China Baijiu Cultural Holy Land, exploring wine-culture and wine-tourism integration.五粮液总经理华涛宣布推出‘五粮·炙造’新潮体验店，打造501中国白酒文化圣地，探索酒文融合、酒旅融合新模式。
2026-05-09Wuliangye opened a new 'Wuliangye Experience Hall · Wuliangye Zhizao' store in Chengdu, adopting a 'day coffee, night bar' model, selling 8th-generation Wuliangye coffee (RMB 68/cup), cocktails, and Sichuan cuisine.五粮液在成都开设“五粮液体验馆·五粮炙造”新店，主打“日咖夜酒”模式，售卖第八代五粮液咖啡（68元/杯）、鸡尾酒和川菜。
8th-generation Puwu (普五) pricing & channel management第八代普五定价与渠道管理
19 · 2024-01-30 → 2026-05-29
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Price increases, contract volume reductions, wholesale price stabilization, and supply suspensions for the core 8th-generation Wuliangye product.核心产品第八代五粮液的价格上调、合同量削减、批发价稳定及暂停供货等举措。
2024-01-30Wuliangye raises ex-factory price of core product 8th-generation普五 (Puwu) from RMB 969 to RMB 1,019 per bottle (up 5%), effective Feb 5, 2024; suggested retail price remains RMB 1,499.五粮液将核心大单品第八代普五出厂价从969元/瓶上调至1019元/瓶（涨幅5%），自2024年2月5日起执行；建议零售价仍为1499元/瓶。
2024-02-01From Feb 5, the ex-factory price of the 8th-generation Wuliangye (普五) will be raised by RMB 50 to RMB 1,019 per bottle, a ~5% increase; the suggested retail price remains at RMB 1,499.自2月5日起，第八代五粮液出厂价上调50元至1019元/瓶，涨幅约5%；建议零售价维持1499元/瓶不变。
2024-02-01Wuliangye previously reduced the planned contract volume of 8th-generation Wuliangye by 20% in Dec 2023, and required dealers to complete 40% of full-year payment during the 'door-opening' period at end-2023.五粮液此前于2023年12月将第八代五粮液计划内合同量缩减20%，并要求经销商在2023年底“开门红”期间完成全年40%的打款。
2024-03-21Wuliangye's new marketing head Jiang Jia implemented measures such as volume control and strict inspection of cross-regional sales, setting a first-stage target wholesale price of 970 yuan per bottle; current wholesale price is about 945-950 yuan per bottle.五粮液新任营销负责人蒋佳上任后采用控量、严查窜货等措施，明确第一阶段目标批价为970元/瓶；目前批价约945-950元/瓶。
2024-07-30Wuliangye responded to UBS downgrade from buy to neutral, stating wholesale price remains firm at 940-950 yuan, with volume-control price-support strategy.五粮液回应瑞银证券下调评级至中性，称批价坚挺在940-950元，执行控量挺价策略。
2024-11-03Market sources reported that Wuliangye will stop supplying the 8th-generation Wuliangye (Pu Wu) to dealers nationwide, with no end date announced.据市场消息，五粮液将停止向全国范围内经销商供应第八代五粮液（普五），具体停货截止时间暂未公布。
2024-12-18Wuliangye announced it will optimize channel fees for the 8th generation Puwu, adjust dealer incentives, and crack down on cross-regional sales.五粮液宣布将全面优化第八代五粮液的渠道费用，调整经销商激励政策，并严查违约销售。
2025-01-09Wuliangye suspended supply of its core product, the 8th Generation Wuliangye (Pu Wu), in multiple regions to stabilize prices; also instructed dealers to buy back Pu Wu sold below RMB 900/bottle.五粮液在多地暂停核心大单品第八代五粮液（普五）供货以稳价；并通知经销商回收市场上低于900元/瓶的普五。
2025-01-24Wuliangye reduced 2025 contract volumes for 8th Generation Wuliangye by 0%-50% for some dealers (specialty stores and channel operators), and piloted direct terminal delivery in 20 cities including Beijing and Shanghai.五粮液分段调减部分渠道2025年第八代五粮液合同计划量0%-50%（主要涉及专卖店和渠道运营商），并在北京、上海等20个城市试点终端直配模式。
2025-02-08Wuliangye suspended shipments of the eighth-generation Wuliangye during the New Year peak season to stabilize prices and protect dealer margins, leading to a retail price recovery to 1020 yuan per bottle.五粮液在元春旺季暂停第八代五粮液发货，以稳价并保障经销商利润，零售价回升至1020元/瓶。
2025-05-09At the 2024 & 2025Q1 results briefing, Wuliangye management stated that the company is implementing controlled supply and price support for the 8th-generation Pu Wu, with wholesale prices stabilizing around RMB 930 and inventory at a healthy low level.在2024年度及2025年第一季度业绩说明会上，五粮液管理层表示对第八代普五实施控货挺价，批价稳定在930元左右，库存处于良性低位。
2025-06-20At the 2024 annual general meeting, Wuliangye chairman Zeng Congqin stated that the 8th-generation Wuliangye is the only product in the thousand-yuan price segment to achieve value recovery, with wholesale prices stable above 900 yuan.五粮液2024年度股东大会上，董事长曾从钦表示第八代五粮液是唯一实现价值回升的千元价格段产品，当前批价稳定在900元以上。
2025-07-31Eighth-generation Wuliangye retail price rebounded to 994.71 yuan per bottle, indicating price recovery after market adjustments.第八代五粮液零售价回升至994.71元/瓶，显示价格体系回暖。
2025-09-02Wuliangye allows dealers to purchase low-priced Wuliangye (e.g., 8th-generation普五 below 900 yuan) from the open market, which after 'code-switching' by the factory counts toward 2025 contract volume, aiming to clear social inventory and reduce dealer payment pressure.五粮液允许经销商从市场收购低价五粮液（如900元以下的第八代普五），经厂家“转码”后计入2025年合同任务量，旨在清理社会库存并降低经销商打款压力。
2025-09-02Wuliangye's 8th-generation普五 wholesale price drops to 860 yuan in mid-August, down from 920-950 yuan in H1; high-end liquor inventory rises 41.26% YoY, while overall inventory falls 46.68% due to lower-end product reduction.第八代普五批发价8月中旬降至860元，较上半年920-950元明显下滑；高端白酒库存同比上涨41.26%，整体库存因中低端产品减少而下降46.68%。
2025-10-24Wuliangye notified distributors to maintain normal payment while the company controls overall delivery pace to support the market price of Wuliangye; wholesale price of 8th-generation普五 (Puwu) is around RMB 800-825 per bottle.五粮液通知经销商正常回款，酒厂控制整体发货节奏以坚挺市场价格；第八代普五（散瓶）批发价约800元/瓶，原件约820-825元/瓶。
2025-12-07Wuliangye implements a channel subsidy policy for the 8th-generation Wuliangye: the official ex-factory price remains 1,019 yuan/bottle, but after a 119 yuan/bottle discount, the dealer invoicing price drops to 900 yuan/bottle.五粮液对第八代五粮液实施渠道补贴政策：出厂价维持1019元/瓶不变，给予119元/瓶折扣后，经销商开票价降至900元/瓶。
2026-03-27Wuliangye emphasized that the terminal transaction price of the 8th-generation Wuliangye should be maintained at around 850-900 yuan, with potential price support measures in the off-season, including moderate volume reduction for low-quality sales customers.五粮液强调八代五粮液终端成交价应维持在850-900元左右，淡季或采取挺价措施，对低质量销售客户适度减量。
2026-05-29The wholesale price of Wuliangye's core product, 8th-generation Wuliangye, dropped sharply from around RMB 800 to RMB 760-780 per bottle within a month, according to distributors.据经销商消息，五粮液核心大单品第八代五粮液批发价格在一个月内从约800元/瓶骤降至760-780元/瓶。
Annual & quarterly financial results年度与季度财务业绩
35 · 2024-01-30 → 2026-04-30
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Revenue and profit growth trajectory from 2023 to 2026, including record highs, slowdowns, and the 2025 restatement.2023年至2026年的收入和利润增长轨迹，包括创纪录高点、增速放缓及2025年财务重述。
2024-01-30Wuliangye Group reports 2023 revenue of RMB 177.098 billion (up 13.89% YoY) and total profit of RMB 42.579 billion (up 14.13% YoY), as disclosed by chief engineer Yang Yunxia.五粮液集团公司2023年销售收入1770.98亿元（同比增长13.89%），利润总额425.79亿元（同比增长14.13%），由总工程师杨韵霞披露。
2024-02-06Wuliangye Group's subsidiary Wuliangye Wuchan Co. (物产公司) achieved over RMB 10 billion in revenue for the first time in 2023.五粮液集团子公司五粮液物产公司2023年首次突破百亿营收。
2024-02-21During the 2024 Spring Festival period, Wuliangye's nationwide sales volume achieved double-digit year-on-year growth, marking a strong start to the year.2024年春节期间，五粮液产品全国动销量实现同比两位数增长，取得“开门红”。
2024-03-11During the Yuanxiao and Spring Festival period, nationwide off-take of the 8th generation Wuliangye grew by a double-digit percentage year-on-year, with strong performance in regions with good economic foundations and rapid consumption recovery.元春期间，八代五粮液全国动销农历同比保持两位数稳健增长，经济基础好、消费复苏快的区域动销情况相对良好。
2024-04-28Wuliangye 2023 annual report: revenue 83.272 billion yuan (+12.58% YoY), net profit 30.211 billion yuan (+13.19% YoY); proposed dividend of 4.67 yuan per 10 shares, payout ratio 60%.五粮液2023年年报：营收832.72亿元（同比+12.58%），净利润302.11亿元（同比+13.19%）；拟每10股派发现金红利46.70元，分红率60%。
2024-04-28Wuliangye 2024 Q1 report: revenue 34.833 billion yuan (+11.86% YoY), net profit 14.045 billion yuan (+11.98% YoY).五粮液2024年一季报：营收348.33亿元（同比+11.86%），净利润140.45亿元（同比+11.98%）。
2024-05-01Wuliangye reported Q1 2024 revenue of RMB 34.833 billion, +11.86% YoY; net profit attributable to parent of RMB 14.045 billion, +11.98% YoY.五粮液发布2024年一季报，营收348.33亿元，同比增长11.86%；归母净利润140.45亿元，同比增长11.98%。
2024-05-01Wuliangye reported FY2023 revenue of RMB 83.272 billion, +12.58% YoY; net profit attributable to parent of RMB 30.211 billion, +13.19% YoY.五粮液发布2023年年报，营收832.72亿元，同比增长12.58%；归母净利润302.11亿元，同比增长13.19%。
2024-05-23Wuliangye holds 2023 & 2024Q1 performance briefing; reiterates double-digit growth target for 2024; says 39-degree Wuliangye has some price increase expectation.五粮液召开2023年度及2024年第一季度业绩说明会，重申2024年两位数增长目标，表示39度五粮液有一定涨价预期。
2024-06-28At the 2023 annual general meeting, Wuliangye announced 2023 revenue of 83.272 billion yuan (up 12.58% YoY), net profit of 30.211 billion yuan (up 13.19%), and a proposed dividend of 18.1 billion yuan, a record high.五粮液2023年度股东大会宣布2023年营收832.72亿元（同比增长12.58%），净利润302.11亿元（同比增长13.19%），拟分红181亿元，创历史新高。
2024-07-01Wuliangye 2023 annual general meeting: revenue exceeded 800 billion yuan (83.3 billion yuan), net profit exceeded 30 billion yuan, cash dividend 18.1 billion yuan, 8 consecutive years of double-digit growth.五粮液2023年度股东大会：销售收入突破800亿元（833亿元），归母净利润超300亿元，现金分红181亿元，连续8年两位数增长。
2024-07-17Wuliangye held H1 2024 economic operation analysis meeting, achieving 'half-time, half-task' target with double-digit revenue growth, stable sales, and brand value improvement.五粮液召开2024年上半年经济运行分析会，实现“时间过半、任务过半”，营收双位数增长，销售稳定，品牌价值提升。
2024-08-28Wuliangye released 2024 semi-annual report: revenue 50.648 billion RMB, +11.3% YoY; net profit 19.057 billion RMB, +11.86% YoY; basic EPS 4.91 RMB. Wuliangye product revenue 39.205 billion RMB, +11.45%; other liquor revenue 7.906 billion RMB, +17.77%.五粮液发布2024年半年报：营业收入506.48亿元，同比增长11.3%；净利润190.57亿元，同比增长11.86%；基本每股收益4.91元。五粮液产品营收392.05亿元，同比增长11.45%；其他酒产品营收79.06亿元，同比增长17.77%。
2024-08-28In H1 2024, Wuliangye's contract liabilities reached 8.158 billion RMB, up 123% YoY; operating cash flow net was 13.428 billion RMB, up 18.52% YoY.2024年上半年，五粮液合同负债达81.58亿元，同比增长123%；经营活动现金流量净额134.28亿元，同比增长18.52%。
2024-09-01Wuliangye 2024H1 revenue 50.648B yuan (+11.30% YoY), net profit 19.057B yuan (+11.86% YoY); Wuliangye product revenue 39.205B yuan (+11.45%), other liquor revenue 7.906B yuan (+17.77%).五粮液2024年上半年营收506.48亿元（同比+11.30%），归母净利润190.57亿元（同比+11.86%）；五粮液产品营收392.05亿元（+11.45%），其他酒产品营收79.06亿元（+17.77%）。
2024-10-30Wuliangye reports Q3 2024 results: 9M revenue 67.916B yuan (+8.60% YoY), net profit 24.931B yuan (+9.19% YoY); Q3 revenue 17.268B yuan (+1.39% YoY), net profit 5.874B yuan (+1.34% YoY).五粮液发布2024年三季报：前三季度营收679.16亿元（同比+8.60%），净利润249.31亿元（同比+9.19%）；第三季度营收172.68亿元（同比+1.39%），净利润58.74亿元（同比+1.34%）。
2024-11-01Wuliangye reported 9M24 revenue of RMB 67.916 billion (+8.6% YoY) and net profit of RMB 24.931 billion (+9.19% YoY); Q3 revenue was RMB 17.268 billion (+1.39% YoY) and net profit was RMB 5.874 billion (+1.34% YoY).五粮液公布2024年前三季度营收679.16亿元（同比+8.6%），归母净利润249.31亿元（同比+9.19%）；第三季度营收172.68亿元（同比+1.39%），归母净利润58.74亿元（同比+1.34%）。
2024-12-18Wuliangye announced 2024 full-year targets are expected to be successfully completed; Q1-Q3 2024 revenue was 67.916 billion yuan, up 8.60% YoY; net profit was 24.931 billion yuan, up 9.19% YoY.五粮液宣布2024年主要年度目标任务即将顺利完成；前三季度营收679.16亿元，同比增长8.60%；净利润249.31亿元，同比增长9.19%。
2025-04-25Wuliangye releases 2024 annual report: revenue 89.175 billion yuan (+7.09% YoY), net profit 31.853 billion yuan (+5.44% YoY); proposes cash dividend of 3.169 yuan per 10 shares (total ~12.301 billion yuan).五粮液发布2024年年报：营业收入891.75亿元（同比+7.09%），净利润318.53亿元（同比+5.44%）；拟每10股派发现金红利31.69元（合计约123.01亿元）。
2025-04-25Wuliangye releases 2025 Q1 report: revenue 36.94 billion yuan (+6.05% YoY), net profit 14.86 billion yuan (+5.80% YoY).五粮液发布2025年一季报：营业收入369.40亿元（同比+6.05%），净利润148.60亿元（同比+5.80%）。
2025-04-25Wuliangye's 2024 contract liabilities reach 11.69 billion yuan, up 70.3% YoY and 66.52% QoQ.五粮液2024年合同负债达116.9亿元，同比增加70.3%，环比增加66.52%。
2025-04-25Wuliangye's 2024 Q4 net profit falls 6.17% YoY to 6.922 billion yuan.五粮液2024年第四季度净利润69.22亿元，同比下降6.17%。
2025-04-25Wuliangye's 2025 Q1 operating cash flow per share reaches 4.08 yuan, up 2,970.31% YoY.五粮液2025年第一季度每股经营性现金流达4.08元，同比增长2970.31%。
2025-05-03Wuliangye reported 2024 annual results: revenue RMB 89.175 billion (+7.09% YoY), net profit RMB 31.853 billion (+5.44% YoY); 2025Q1 revenue RMB 36.94 billion (+6.05% YoY), net profit RMB 14.86 billion (+5.8% YoY).五粮液发布2024年报：营收891.75亿元（同比+7.09%），净利润318.53亿元（同比+5.44%）；2025年一季度营收369.4亿元（同比+6.05%），净利润148.6亿元（同比+5.8%）。
2025-08-27Wuliangye reported 2025 H1 results: revenue of 52.771 billion yuan (+4.19% YoY), net profit of 19.492 billion yuan (+2.28% YoY), with no dividend declared.五粮液发布2025年半年度报告：营业收入527.71亿元（同比增长4.19%），净利润194.92亿元（同比增长2.28%），不派发现金红利。
2025-09-01Wuliangye releases 2025 half-year report: revenue 52.771 billion yuan (+4.19% YoY), net profit 19.492 billion yuan (+2.28% YoY); Wuliangye product revenue 40.998 billion yuan (+4.57%), other liquor revenue 8.122 billion yuan (+2.73%); Wuliangye product sales volume 27,300 tons (+12.75%), other liquor sales volume 86,000 tons (+58.81%); gross margin slightly declined.五粮液发布2025年半年报：营收527.71亿元（同比+4.19%），净利润194.92亿元（同比+2.28%）；五粮液产品营收409.98亿元（+4.57%），其他酒产品营收81.22亿元（+2.73%）；五粮液产品销量2.73万吨（+12.75%），其他酒产品销量8.6万吨（+58.81%）；毛利率小幅下滑。
2025-10-09Wuliangye's 2025H1 revenue was RMB 52.771 billion (+4.19% YoY), net profit RMB 19.492 billion (+2.28% YoY); Q2 revenue RMB 15.831 billion (+0.10% YoY), net profit RMB 4.632 billion (-7.58% YoY). Growth slowed to single digits for the first time since 2016.五粮液2025年上半年营收527.71亿元（同比+4.19%），净利润194.92亿元（同比+2.28%）；第二季度营收158.31亿元（同比+0.10%），净利润46.32亿元（同比-7.58%）。增速自2016年以来首次降至个位数。
2025-10-30Wuliangye's 2025 Q3 revenue was RMB 8.174 billion (-52.66% YoY), net profit RMB 2.019 billion (-65.62% YoY); first three quarters revenue RMB 60.945 billion (-10.26% YoY), net profit RMB 21.511 billion (-13.72% YoY), citing deep industry adjustment and weak demand.五粮液2025年第三季度营收81.74亿元（同比-52.66%），净利润20.19亿元（同比-65.62%）；前三季度营收609.45亿元（同比-10.26%），净利润215.11亿元（同比-13.72%），归因于行业深度调整和需求恢复不及预期。
2025-11-01Wuliangye 2025 Q3 revenue 8.174 billion yuan, down 52.66% YoY; net profit 2.019 billion yuan, down 65.62% YoY; first quarterly decline since 2016, with active destocking.五粮液2025年第三季度营收81.74亿元，同比下降52.66%；净利润20.19亿元，同比下降65.62%；为2016年以来首次季度下滑，主动去库存。
2026-03-10Wuliangye confirmed that as of September 30, 2025, the company's monetary funds were 136.3 billion yuan, based on the 2025 third-quarter report.五粮液确认截至2025年9月30日，公司货币资金为1363亿元，依据2025年第三季度报告。
2026-04-30Wuliangye's 2025 annual report: revenue 40.529 billion yuan, down 54.55% YoY; net profit 8.954 billion yuan, down 71.89% YoY. Plans to distribute 2.578 yuan per 10 shares (tax included).五粮液2025年年报：营业收入405.29亿元，同比下降54.55%；归母净利润89.54亿元，同比下降71.89%。拟每10股派发现金红利25.78元（含税）。
2026-04-30Wuliangye's 2026 Q1 report: revenue 22.838 billion yuan, up 33.67% YoY; net profit 8.063 billion yuan, up 82.57% YoY.五粮液2026年一季报：营业收入228.38亿元，同比增长33.67%；归母净利润80.63亿元，同比增长82.57%。
2026-04-30Wuliangye retrospectively adjusted its 2025 Q1-Q3 financials due to accounting error correction: Q1 revenue revised from 36.94 billion to 17.086 billion yuan, net profit from 14.86 billion to 4.416 billion yuan.五粮液因会计差错更正追溯调整2025年一至三季度财务数据：一季度营收从369.4亿元下调至170.86亿元，归母净利润从148.6亿元下调至44.16亿元。
2026-04-30Wuliangye released its 2025 annual report: revenue of RMB 40.529 billion, down 54.55% YoY; net profit of RMB 8.954 billion, down 71.89% YoY. It also restated Q1-Q3 2025 financials, cutting revenue by RMB 30.3 billion and net profit by RMB 15.4 billion, citing a change in revenue recognition policy.五粮液发布2025年年报：营业收入405.29亿元，同比下降54.55%；归母净利润89.54亿元，同比下降71.89%。同时追溯调整2025年前三季度财报，调减营收303亿元、净利润154亿元，称系收入确认核算调整。
2026-04-30Wuliangye released its 2026 Q1 report: revenue of RMB 22.838 billion, up 33.67% YoY; net profit of RMB 8.063 billion, up 82.57% YoY, based on the restated low base of 2025 Q1.五粮液发布2026年一季报：营业收入228.38亿元，同比增长33.67%；归母净利润80.63亿元，同比增长82.57%，基于调整后的2025年一季度低基数。
Dividend policy & shareholder returns分红政策与股东回报
30 · 2024-02-02 → 2026-04-30
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Progressive dividend payout ratio increase from 60% to 70%, record-high dividends, interim dividends, and 2024-2026 shareholder return plan.分红比例从60%逐步提升至70%，创纪录的分红、中期分红及2024-2026年股东回报计划。
2024-02-02Wuliangye stated on the investor platform that it will actively study proposals to increase the 2023 dividend payout ratio to 70%-90% and consider a share buyback of up to RMB 30 billion.五粮液在互动平台表示将积极研究提高2023年分红率至70%-90%以及最高300亿元股份回购的建议。
2024-03-06Wuliangye announced that its cash dividends have exceeded 10 billion yuan annually for three consecutive years, with a record high of 14.68 billion yuan in 2022; cumulative dividends since listing total 76.1 billion yuan, 20 times the funds raised. The company will steadily increase the dividend payout ratio.五粮液公告称近三年现金分红每年均超100亿元，2022年度现金分红146.8亿元创上市以来新高；自上市以来累计现金分红761亿元，是募集资金总额的20倍。公司将稳步提升分红率。
2024-04-28Wuliangye stated that its 2023 dividend payout ratio increased by 5 percentage points to 60%, and the major shareholder is in the process of increasing holdings.五粮液表示2023年度分红率提升5个百分点至60%，大股东正在增持过程中。
2024-05-14Wuliangye states it has cumulatively paid RMB 76 billion in cash dividends since listing, with a 60% payout ratio for 2023 (RMB 18.1 billion), a record high.五粮液表示上市至今累计现金分红760亿元，2023年分红率60%（181亿元），创历史新高。
2024-06-28Wuliangye Chairman Zeng Congqin stated at the AGM that the company will continue to steadily increase cash dividends and enhance investor returns, with the 2023 dividend payout ratio at 60%, up 5 percentage points year-on-year.五粮液董事长曾从钦在股东大会上表示，将继续稳步提升现金分红，2023年度分红率60%，同比增长5个百分点。
2024-07-01Wuliangye 2023 cash dividend plan approved: 4.67 yuan per 10 shares, total 18.127 billion yuan, record date July 11, ex-dividend July 12.五粮液2023年度利润分配方案通过：每10股派46.70元，总额181.27亿元，股权登记日7月11日，除权除息日7月12日。
2024-09-19Wuliangye disclosed that its 2023 cash dividend totaled 18.1B yuan, a record high, with a payout ratio of 60%, up nearly 5 percentage points from 2022.五粮液披露2023年现金分红总额181亿元，创上市以来新高，分红比例60%，较2022年提升近5个百分点。
2024-09-23Wuliangye stated in an investor interaction that it is actively studying stock buybacks or special dividends.五粮液在投资者互动中表示，正在积极研究股票回购或特别分红事项。
2024-10-08Wuliangye responds to investors on the interactive platform, stating it is actively studying share buybacks and increasing dividend payouts.五粮液在互动平台回应投资者，表示正在积极研究回购及提升分红事宜。
2024-10-30Wuliangye announces 2024-2026 shareholder return plan: annual cash dividend no less than 70% of net profit and no less than 20B yuan per year.五粮液发布2024-2026年度股东回报规划：每年现金分红不低于当年归母净利润的70%且不低于200亿元。
2024-11-01Wuliangye announced a 2024-2026 shareholder return plan: annual cash dividend no less than 70% of net profit and no less than RMB 20 billion (tax inclusive).五粮液公布《2024-2026年度股东回报规划》，每年现金分红总额不低于当年归母净利润的70%，且不低于200亿元（含税）。
2024-11-28Wuliangye announced a 2024 interim dividend plan: RMB 2.576 per 10 shares (tax inclusive), totaling RMB 10 billion (tax inclusive), its first interim dividend in 23 years.五粮液公布2024年中期利润分配预案：每10股派发现金红利25.76元（含税），合计拟派发现金红利100亿元（含税），为23年来首次中期分红。
2024-11-28Wuliangye disclosed its 2024 interim profit distribution plan: RMB 2.576 per 10 shares, totaling RMB 10 billion, to be submitted to the shareholders' meeting for approval.五粮液披露2024年中期利润分配预案：每10股派发25.76元，合计100亿元，需提交股东大会审议。
2024-12-01Wuliangye announced its first interim cash dividend in nearly a decade: 2.576 yuan per 10 shares, totaling 10 billion yuan.五粮液宣布近十年来首次中期现金分红：每10股派发现金红利25.76元，合计100亿元。
2024-12-18Wuliangye announced a shareholder return plan for 2024-2026: annual cash dividend no less than 70% of net profit and no less than 20 billion yuan per year.五粮液公布2024-2026年度股东回报规划：每年现金分红总额不低于当年归母净利润的70%，且不低于200亿元。
2024-12-31Wuliangye's 2024 first extraordinary general meeting approved the 2024-2026 shareholder return plan and the 2024 interim profit distribution plan (10 billion yuan).五粮液2024年第一次临时股东大会审议通过2024-2026年度股东回报规划和2024年中期利润分配方案（100亿元）。
2025-01-01Wuliangye approved a shareholder return plan for 2024-2026: annual cash dividend no less than 70% of net profit and no less than RMB 20 billion; approved 2024 interim dividend of RMB 10 billion (first large interim dividend in 20 years).五粮液批准2024-2026年度股东回报规划：每年现金分红不低于归母净利润的70%且不低于200亿元；批准2024年中期分红100亿元（时隔20年再次大规模中期分红）。
2025-01-15Wuliangye announced 2024 interim dividend implementation: RMB 2.576 per 10 shares, total distribution approx. RMB 9.999 billion, ex-dividend date Jan 23, 2025.五粮液公告2024年中期利润分配方案实施：每10股派25.76元，分配总额约99.99亿元，除权除息日2025年1月23日。
2025-02-04Wuliangye stated that its 2024 interim dividend was implemented in January 2025, and the 2024 performance forecast will be based on company announcements.五粮液表示，2024年中期分红已于2025年1月实施完毕，2024年业绩预告以公司公告为准。
2025-04-25Wuliangye's 2024 dividend payout ratio reaches 70%, with total dividends of 22.3 billion yuan (including interim dividend), the highest among listed baijiu companies.五粮液2024年分红率达70%，分红总额223亿元（含中期分红），增幅位列白酒上市公司之首。
2025-05-29Wuliangye confirmed that its 2024-2026 shareholder return plan commits to an annual cash dividend ratio of no less than 70% of net profit and no less than RMB 20 billion, with the 2024 cash dividend ratio reaching 70%.五粮液确认2024-2026年度股东回报规划承诺每年度现金分红总额占归母净利润比例不低于70%且不低于200亿元，2024年度现金分红率达70%。
2025-06-20At the 2024 AGM, Wuliangye announced a 2024 total dividend of 22.3 billion yuan (70% payout ratio), including 10 billion yuan interim dividend, a record high, and reiterated 2024-2026 annual dividend rate no less than 70% and no less than 20 billion yuan.五粮液2024年度股东大会宣布2024年分红总额223亿元（分红率70%），包括100亿元中期分红，创历史新高，重申2024-2026年每年现金分红率不低于70%、分红不低于200亿元。
2025-07-11Wuliangye announced its 2024 annual dividend plan: 3.169 yuan per 10 shares (total 12.3 billion yuan), ex-dividend date July 18, with a payout ratio of 70% and total annual dividends of 22.3 billion yuan, a record high.五粮液发布2024年度分红方案：每10股派31.69元（总额123亿元），除权除息日7月18日，分红率70%，全年分红总额223亿元创历史新高。
2025-09-09Wuliangye implements 2024 annual cash dividend of 12.301 billion yuan, plus 2024 interim dividend of 9.999 billion yuan, total 22.3 billion yuan, with a payout ratio of 70.01%, both record highs since listing.五粮液实施2024年度现金分红123.01亿元，加上2024年度中期分红99.99亿元，分红总额223亿元，分红比率70.01%，均创上市以来新高。
2025-10-30Wuliangye announced a 2025 interim dividend plan: RMB 25.78 per 10 shares (tax included), totaling approximately RMB 10.007 billion, based on 3.882 billion total shares.五粮液公布2025年中期利润分配预案：拟向全体股东每10股派发现金红利25.78元（含税），合计拟派发现金红利约100.07亿元。
2025-12-10Wuliangye announces its 2025 interim profit distribution plan: a cash dividend of 2.578 yuan per 10 shares (tax included), totaling approximately 10.007 billion yuan, with the record date on December 17 and ex-dividend date on December 18.五粮液公布2025年中期利润分配方案：每10股派发现金25.78元（含税），合计约100.07亿元，股权登记日12月17日，除权除息日12月18日。
2026-01-27Reiterated the 2024-2026 shareholder return plan: annual cash dividend rate no less than 70% and total dividend no less than 20 billion yuan. The 2024 cash dividend rate was 70%, up 10 percentage points year-on-year, and the 2025 interim dividend of 10 billion yuan has been implemented. Major shareholders have completed two rounds of stock increases.重申2024-2026年股东回报规划：年度现金分红率不低于70%且分红金额不低于200亿元。2024年度现金分红率70%，同比增长10个百分点，2025年100亿元中期分红已实施。大股东已完成两轮增持。
2026-04-01Wuliangye confirmed no share buyback plan currently, but continues high dividend payout to enhance investor returns.五粮液确认暂无回购计划，但持续通过高分红等举措提升投资者回报。
2026-04-30Wuliang液's board proposed to authorize the board to formulate and implement a 2026 interim dividend plan, to be submitted to the 2025 annual general meeting for approval.五粮液董事会提请股东会授权董事会制定并实施2026年中期分红方案，将提交2025年度股东会审议。
2026-04-30Wuliangye proposed a 2025 annual cash dividend of RMB 10.007 billion (RMB 2.578 per 10 shares), bringing the total 2025 dividend to at least RMB 20 billion, fulfilling its 2024-2026 shareholder return plan.五粮液拟2025年度现金分红100.07亿元（每10股派25.78元），全年累计分红不低于200亿元，履行2024-2026年股东回报规划。
Executive changes & board appointments高管变动与董事会任命
24 · 2024-02-02 → 2026-06-08
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Series of management changes including GM, VP, CFO, board secretary, and board elections, culminating in chairman investigation and replacement.一系列管理层变动，包括总经理、副总裁、财务总监、董事会秘书及董事会选举，最终导致董事长被调查和更换。
2024-02-02Wuliangye announced board and management changes: Jiang Jia appointed VP (formerly Chief Economist), Xie Zhiping removed as CFO (acting until successor), Liu Yang removed as VP; Han Chengke nominated as non-independent director.五粮液公告董事会及高管调整：聘任蒋佳为副总经理（原总经济师），谢治平不再担任财务总监（新任到任前代行），刘洋不再担任副总经理；提名韩成珂为非独立董事。
2024-03-15The legal representative of Yibin Wuliangye Fund Management Co., Ltd. was changed from Li Xinyi (chairman) to Xiang Ye (general manager).宜宾五粮液基金管理有限公司法定代表人由董事长李欣忆变更为总经理向晔。
2024-04-19Wuliangye appointed Zhang Xin as Board Secretary, effective from the 6th Board meeting.五粮液聘任章欣为董事会秘书，自第六届董事会审议通过之日起生效。
2024-06-26Wuliangye appointed Zhang Xin as Vice President and member of the Party Committee, approved by the 7th meeting of the 6th Board of Directors.五粮液第六届董事会第7次会议聘任章欣为副总经理、党委委员。
2024-10-07Wuliangye appoints Hua Tao as general manager, replacing Jiang Wenge who resigned due to health reasons.五粮液聘任华涛为总经理，蒋文格因身体原因辞任。
2024-12-10Former Wuliangye general manager Jiang Wenge was elected vice president of the China Alcoholic Drinks Association.五粮液原总经理蒋文格当选中国酒类流通协会副会长。
2024-12-30Wuliangye appointed Chen Chong and Wang Yuanpei as deputy general managers via market-based selection.五粮液通过市场化选聘方式，聘任陈翀、王源培为公司副总经理。
2024-12-31Wuliangye elected Hua Tao as vice chairman of the 6th Board of Directors.五粮液选举华涛为第六届董事会副董事长。
2025-01-01Wuliangye elected Hua Tao as Vice Chairman of the 6th Board of Directors, and adjusted members of the Strategy Committee, Budget Committee, and Nomination Committee.五粮液选举华涛为第六届董事会副董事长，并对战略委员会、全面预算管理委员会、提名委员会委员进行调整。
2025-01-02Li Jian resigned as Deputy General Manager of Wuliangye due to job change, effective immediately.李健因工作变动不再担任五粮液副总经理职务。
2025-05-22Wuliangye Liquor Sales Co., Ltd. underwent industrial and commercial changes: Zeng Congqin stepped down as legal representative and chairman, replaced by Jiang Jia; several directors were also changed.宜宾五粮液酒类销售有限责任公司发生工商变更，曾从钦卸任法定代表人、董事长，由蒋佳接任，多名董事同时变更。
2025-05-29Wuliangye's board of directors approved the nomination of Zeng Congqin, Hua Tao, Zhang Yu, Xiao Hao, Han Chengke, and Zhang Xin as non-independent director candidates, and Hou Shuiping, Luo Huawei, Lu Li, and Ding Nan as independent director candidates for the 7th board.五粮液董事会审议通过提名曾从钦、华涛、张宇、肖浩、韩成珂、章欣为非独立董事候选人，侯水平、罗华伟、鲁篱、丁南为独立董事候选人，组建第七届董事会。
2025-06-03Yibin Wuliangye Liquor Sales Co., Ltd. changed its legal representative and chairman from Zeng Congqin to Jiang Jia, signaling a sales system reform.宜宾五粮液酒类销售有限责任公司法定代表人、董事长由曾从钦变更为蒋佳，预示销售体系变革。
2025-06-05Former Wuliangye Group deputy general manager and board secretary Jiang Lin was appointed president of Yibin Bank (02596.HK), effective June 4, 2025.原五粮液集团副总经理、董事会秘书蒋琳被任命为宜宾银行（02596.HK）行长，自2025年6月4日起生效。
2025-06-20At the 2024 AGM, Wuliangye elected the 7th board of directors: non-independent directors include Zeng Congqin (chairman), Hua Tao (vice chairman), Zhang Yu (vice chairman), Xiao Hao, Han Chengke, Zhang Xin; independent directors include Luo Huawei, Hou Shuiping, Lu Li, Ding Nan. Hua Tao was appointed general manager.五粮液2024年度股东大会选举产生第七届董事会：非独立董事包括曾从钦（董事长）、华涛（副董事长）、张宇（副董事长）、肖浩、韩成珂、章欣；独立董事包括罗华伟、侯水平、鲁篱、丁南。聘任华涛为总经理。
2025-06-27Legal representative and chairman of Sichuan Yibin Wuliangye Supply and Marketing Co., Ltd. changed from Zeng Congqin to Xue Pengcheng, with other management adjustments.四川省宜宾五粮液供销有限公司法定代表人、董事长由曾从钦变更为薛鹏程，其他主要人员也发生调整。
2026-02-26Wuliangye holds the 'first meeting after Spring Festival' with 22 leaders attending, including chairman Zeng Congqin, general manager Zou Tao, and general manager Hua Tao; two leaders (Zhao Dong, Huang Taiguo) are not listed on the official website's leadership roster.五粮液召开“新春第一会”，22位公司领导同台亮相，包括董事长曾从钦、总经理邹涛、总经理华涛；赵东、黄太国未列入官网领导名单。
2026-02-28Wuliangye chairman Zeng Congqin is placed under disciplinary review and investigation by Yibin City Commission for Discipline Inspection and Supervision for suspected serious violations of discipline and law; the company receives a filing notice and a lien notice, and states that operations are normal and management is handled by the executive team.五粮液董事长曾从钦因涉嫌严重违纪违法，接受宜宾市纪委监委纪律审查和监察调查；公司收到立案通知书和留置通知书，表示生产经营正常，日常经营管理由高管团队负责。
2026-03-01Chairman Zeng Congqin of Wuliangye Group and Wuliangye Co., Ltd. is under disciplinary review and supervisory investigation by Yibin City Commission for Discipline Inspection for suspected serious violations of discipline and law; the company received a filing notice and detention notice.五粮液集团及股份公司董事长曾从钦因涉嫌严重违纪违法，正接受宜宾市纪委监委纪律审查和监察调查；公司收到立案通知书和留置通知书。
2026-03-01Wuliangye Co., Ltd. announced that Chairman Zeng Congqin has been placed under detention; daily operations are managed by the senior management team, and production is normal.五粮液股份公告董事长曾从钦被留置；日常经营由高管团队负责，生产经营正常。
2026-05-18Wuliangye's EGM approved the election of Hu Bo as a non-independent director of the 7th board. Hu Bo is the Deputy Chairman of Yibin Development Holding Group and Party Secretary of Yibin Grace Group.五粮液临时股东会选举胡波为第七届董事会非独立董事。胡波现任宜宾发展控股集团有限公司副董事长、宜宾丝丽雅集团有限公司党委书记。
2026-05-21Former Chairman Zeng Congqin was removed from his position as Vice Chairman of the China Alcoholic Drinks Association due to suspected serious violations of discipline and law. He remains under investigation and detention.原董事长曾从钦因涉嫌严重违法违纪，被免去中国酒业协会副理事长职务，目前仍处于留置状态。
2026-06-08Wuliangye board removed former chairman Zeng Congqin (under investigation for discipline violations) and nominated Deng Min as non-independent director candidate; Deng Min is expected to be elected chairman at the June 26 shareholder meeting.五粮液董事会免去原董事长曾从钦（因违纪违法被调查）的职务，并提名邓敏为非独立董事候选人；邓敏预计将在6月26日股东会上当选董事长。
2026-06-08Deng Min appointed Party secretary of Wuliangye Group and Wuliangye Co., recommended as chairman of both entities, pending statutory procedures.邓敏被任命为五粮液集团和五粮液股份公司党委书记，并被推荐为两家公司的董事长人选，待法定程序通过后生效。
CCTV Spring Festival Gala & media partnerships央视春晚与媒体合作
5 · 2024-02-03 → 2025-12-05
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Exclusive interactive partner for CCTV Spring Festival Gala, sponsoring cultural programs, and leveraging national media for brand exposure.成为央视春晚独家互动合作伙伴，赞助文化节目，借助国家级媒体提升品牌曝光。
2024-02-03Wuliangye exclusively sponsored the large-scale international cultural exchange program 'Mei Mei Yu Gong' (美美与共) on CCTV, celebrating the 60th anniversary of China-France diplomatic relations.五粮液独家冠名央视大型国际文化交流节目《美美与共》，庆祝中法建交60周年。
2024-02-07Wuliangye will appear as the exclusive interactive partner of the 2024 CCTV Spring Festival Gala, giving away over RMB 100 million worth of 'He Mei Hao Li' (和美好礼) gift boxes to global viewers.五粮液将以“和美好礼”独家互动合作伙伴身份亮相2024年央视春晚，向全球观众送出价值上亿元的礼盒。
2025-01-31Wuliangye became the exclusive interactive partner for the 2025 CCTV Spring Festival Gala (Year of the Snake) 'He Mei Good Gifts' program.五粮液成为2025年总台蛇年春晚“和美好礼”独家互动合作伙伴。
2025-04-28Wuliangye exclusively sponsors CCTV's large cultural program 'Li Yi Zhong Guo' (Rites China) and holds a new product launch event, with new products debuting on Yangyanghaowu e-commerce platform and official flagship store.五粮液独家冠名央视大型文化节目《礼仪中国》并举办新品发布会，新品同步登陆央央好物电商平台及官方旗舰店。
2025-12-05Wuliangye plans to invest 630 million yuan (tax included) in the 2026 'He Mei Hao Li' brand communication project with China Media Group (CMG), including Spring Festival Gala and Mid-Autumn Festival Gala interactions.五粮液拟投入6.3亿元（含税）与中央广播电视总台开展2026年“和美好礼”品牌传播项目，包括春晚、中秋晚会互动等。
Xianlin Ecological Wine Co. (仙林生态酒业)仙林生态酒业
5 · 2024-02-04 → 2025-08-07
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Subsidiary focusing on liqueur, fruit wine, wine, and cross-border products like whiskey and craft beer, targeting younger and diversified consumers.专注于利口酒、果酒、葡萄酒及威士忌、精酿啤酒等跨界产品的子公司，瞄准年轻和多元化消费者。
2024-02-04Live-streamer 'Crazy Xiaoyangge' was accused of false advertising for selling 'Guobei' liquor (国杯酒) under the Wuliangye name; Wuliangye stated the product is made by its subsidiary Xianlin Ecological Wine Co., not by Wuliangye itself.主播“疯狂小杨哥”被指虚假宣传，以“五粮液”名义销售“国杯酒”；五粮液表示该产品由子公司仙林生态酒业生产，非五粮液公司产品。
2024-02-06Wuliangye Xianlin Ecological Wine Co. held its 2023 year-end summary meeting; GM Jiang Wenge noted revenue continued to climb, and the company will focus on developing liqueur, fruit wine, and wine in 2024.五粮液仙林生态酒业公司召开2023年度总结大会，总经理蒋文格表示营收持续攀升，2024年将重点发展露酒、果酒和葡萄酒。
2025-06-08Wuliangye announced it has youth-oriented products like 39-degree Wuliangye and plum wine from Xianlin Ecological, and will accelerate development of young-consumer products.五粮液表示已有年轻化产品如39度五粮液和仙林生态公司的青梅酒，未来将加快开发年轻化产品。
2025-06-27Wuliangye confirmed that 'Xuan Jingang' whiskey brand is produced by its controlled subsidiary Xianlin Ecological Company, indicating cross-border expansion into whiskey.五粮液确认“炫金刚”威士忌品牌由其控股子公司仙林生态公司生产，显示跨界进入威士忌领域。
2025-08-07Wuliangye Xianlin Ecological Wine Co., Ltd., a subsidiary of Wuliangye, announced the launch of 'Feng Huo Lun' (Wind Fire Wheel), a Chinese-style five-grain craft beer, priced at 19.5 yuan per 390ml can, to be officially released on August 15.五粮液子公司宜宾五粮液仙林生态酒业有限公司宣布推出中式五粮精酿啤酒“风火轮”，每罐390ml售价19.5元，将于8月15日正式上市。
Zodiac & cultural liquor series生肖酒与文化酒系列
7 · 2024-02-08 → 2026-03-20
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Annual zodiac-themed liquors (Dragon, Horse) and cultural products like Ziqidonglai, generating strong seasonal demand.每年推出的生肖酒（龙、马）及文化产品（如紫气东来），产生强劲的季节性需求。
2024-02-08Wuliangye's Year-of-the-Dragon zodiac liquor (甲辰龙年生肖酒) saw explosive demand, becoming one of the hottest products during the Spring Festival season, with reports of stockouts in many regions.五粮液甲辰龙年生肖酒需求火爆，成为春节期间最热门产品之一，多地出现断货。
2024-02-19At the post-holiday work resumption meeting, Chairman Zeng Congqin stated that Wuliangye's key tasks got off to a good start in 2024: dragon zodiac liquor sold well, CCTV Spring Festival Gala cooperation was a hit, production was stable, and sales continued to grow.在节后收心会上，董事长曾从钦表示2024年重点工作开局良好：龙年生肖酒热销、央视春晚合作火爆、生产平稳、销售持续发力。
2024-07-01Wuliangye launched new products: Ziqidonglai Wuliangye, 45-degree, 68-degree Wuliangye, and 18 cultural wines including zodiac wine.五粮液上新紫气东来五粮液、45度、68度五粮液及龙年生肖酒等18款文化酒。
2025-11-28Wuliangye launched the Bingwu Horse Year zodiac liquor (2026) on JD.com, with special numbered bottles (8888, 6666, 9999) auctioned at 29,128 yuan, 10,185 yuan, and 9,971 yuan respectively.五粮液丙午马年生肖酒在京东首发，特殊编号8888、6666、9999产品分别以29128元、10185元、9971元拍卖成交。
2025-12-18At the 29th 12·18 Dealer Conference, Wuliangye officially launches the Bingwu Year of the Horse zodiac liquor, available in online version 'Danxi Ruifu' and offline version 'Ziyao Tianlu', limited edition with unique serial numbers.在第29届12·18经销商大会上，五粮液正式发布丙午马年生肖酒，分为电商版“丹曦瑞福”和线下版“紫耀天禄”，限量发售，每瓶有唯一编号。
2026-01-27Confirmed the launch of zodiac-themed (Year of the Horse) commemorative liquor products, available on major e-commerce platforms.确认推出马年生肖纪念酒产品，可在主流电商平台购买。
2026-03-20Wuliangye confirmed the 2026 Bingwu Year Horse zodiac liquor has been well received by consumers since launch.五粮液确认2026年丙午马年造型生肖酒上市以来深受消费者认可。
Minority investments & stakes少数股权投资与参股
11 · 2024-02-18 → 2025-12-02
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Wuliangye Group and its subsidiaries made equity investments in funds, tea, sports, semiconductor, and airline companies.五粮液集团及子公司对基金、茶业、体育、半导体、航空等公司进行股权投资。
2024-02-18Wuliangye Group and its fund management subsidiary established Sichuan Push Industry Development Fund Partnership (四川普什产业发展基金合伙企业) with a total capital of RMB 10.01 billion, focusing on equity investment.五粮液集团及旗下基金管理公司共同成立四川普什产业发展基金合伙企业，总出资额100.1亿元，从事股权投资。
2024-07-08Wuliangye established Yibin Wurun Equity Investment Partnership (limited partnership) with 600 million yuan capital, involving multiple distributors and Wuliangye Fund Management.五粮液成立宜宾五润股权投资合伙企业（有限合伙），出资额约6亿元，涉及多家经销商及五粮液基金管理公司。
2024-11-06Wuliangye, via its wholly-owned subsidiary Sichuan Yibin Global Shenzhou Packaging Technology Co., jointly established Sichuan Jinzhu New Material Co., Ltd. with Yibin Paper Industry, with registered capital of RMB 200 million, engaging in bio-based materials, packaging materials, and pulp sales.五粮液通过全资子公司四川省宜宾环球神州包装科技有限公司与宜宾纸业等共同成立四川金竹新材料有限责任公司，注册资本2亿元，经营范围包括生物基材料制造、包装材料及制品销售、纸浆销售等。
2025-01-25Wuliangye Group became a shareholder of Sichuan Chuanhong Tea Industry Group, with registered capital increased from RMB 135 million to RMB 285 million (approx. 111% increase).五粮液集团成为四川省川红茶业集团有限公司股东，注册资本由1.35亿元增至2.85亿元（增幅约111%）。
2025-02-20Yibin Yingfa Derui Technology Co., Ltd. was established with registered capital of 1 billion yuan, jointly held by Wuliangye Group's new energy investment arm and Longi Green Energy's subsidiary, focusing on photovoltaic cell projects.宜宾英发德睿科技有限公司成立，注册资本10亿元，由五粮液集团新能源投资公司与隆基绿能旗下公司共同持股，涉及光伏电池项目。
2025-03-17Wuliangye, through its subsidiaries Sichuan Push Industry Development Fund and Yibin Wuliangye Fund Management, jointly established Jiangsu Hongcai Venture Capital Partnership (limited partnership) with a capital of 606 million yuan, focusing on venture investment.五粮液通过旗下四川普什产业发展基金和宜宾五粮液基金管理有限公司等共同出资成立江苏弘材创业投资合伙企业（有限合伙），出资额6.06亿元，从事创业投资。
2025-05-28Wuliangye, through its subsidiary Sichuan Shengshan Baiyulan Industrial Co., jointly established Sichuan Shuhua Xiongguan Sports Goods Co., Ltd. with a registered capital of RMB 10 million, holding 49% stake, marking its entry into the sports industry.五粮液通过旗下四川圣山白玉兰实业有限公司与四川蜀华川体体育发展有限公司共同成立四川蜀华雄冠体育用品有限公司，注册资本1000万元，五粮液持股49%，跨界布局体育产业。
2025-08-29Wuliangye Group established Yibin Zhichuang Digital Economy Industry Development Fund Partnership, with a registered capital of 1.01 billion yuan, focusing on equity investments in digital economy and related sectors.五粮液集团发起设立宜宾智创数字经济产业发展基金合伙企业，出资额10.1亿元，专注于数字经济等领域股权投资。
2025-11-20Wuliangye's subsidiary Sichuan Push Industry Development Fund became a limited partner in Shanghai Zhongyi Digital Transformation Industry Private Fund, increasing fund size from 5.324 billion yuan to 6.814 billion yuan (28% increase).五粮液旗下四川普什产业发展基金成为上海中移数字转型产业私募基金合伙人，基金出资额由53.24亿元增至68.14亿元（增28%）。
2025-11-26Wuliangye's Sichuan Push Industry Development Fund invested in Guochuang Advanced Semiconductor Materials (Wuxi), increasing registered capital from 38 million yuan to 48 million yuan, expanding into semiconductor materials.五粮液旗下四川普什产业发展基金入股国创先进半导体材料（无锡），注册资本由3800万元增至4800万元，布局半导体新材料。
2025-12-02Wuliangye Group becomes the second-largest shareholder of Sichuan Airlines Group with a 45.83% stake, after a capital increase that raised registered capital from 417 million yuan to 1.219 billion yuan.五粮液集团成为川航集团第二大股东，持股45.83%，增资后注册资本从4.17亿元增至12.19亿元。
Other developments其他动态
21 · 2024-02-18 → 2026-03-29
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Assorted developments not part of a running storyline.未归入某条故事线的零散动态。
2024-02-18Yang Lingjiang, chairman of liquor distribution platform 1919, publicly accused Wuliangye Group of defaulting on nearly RMB 60 million in contract fees; Wuliangye responded it was unaware of the situation.酒类流通平台1919董事长杨陵江公开指责五粮液集团拖欠近6000万元合同费用；五粮液回应称不清楚情况。
2024-03-06Wuliangye formulated a 'Quality Return Double Enhancement' action plan, focusing on improving quality and efficiency, maintaining integrity and innovation, and optimizing layout to accelerate progress toward a world-class enterprise.五粮液制定“质量回报双提升”行动方案，聚焦提质增效、守正创新、优化布局，加快迈进世界一流企业。
2024-06-25Wuliangye adjusted the venue for its 2023 annual general meeting due to over 1,000 registered participants, moving it to the company's multi-function hall from the original hotel location.五粮液因报名参会人数超过原定会场容量，将2023年度股东大会现场会议地点调整为公司多功能厅。
2024-11-26Wuliangye participated as the 'Official Partner' and 'Official Designated Baijiu' at the 2nd China International Supply Chain Expo (CISCE) in Beijing, showcasing its green supply chain.五粮液以“官方合作伙伴”及“官方指定白酒”身份深度参与在北京举行的第二届中国国际供应链促进博览会（链博会），展示绿色全产业链。
2024-12-18Wuliangye held its 28th annual sacrificial ceremony at the Jiugu Mountain, themed 'Five Grains Brewed by Heaven, Inheriting Harmony as Beauty'.五粮液在酒圣山举行第二十八届祭祀大典，主题为“五谷天酿，承和为美”。
2024-12-18Wuliangye announced it will launch a new anti-counterfeiting certification system for aged Wuliangye, in partnership with the China Alcoholic Drinks Association.五粮液联合中国酒业协会发布陈年五粮液防伪认证升级项目。
2024-12-20The 'Wuliangye Craftsman Academy' was officially inaugurated at the 2024 China International Famous Alcoholic Drinks Expo, upgraded from the 'Craftsman Nursery' program.“五粮液工匠学院”在2024中国国际名酒博览会开幕式上正式揭牌，由“工匠苗圃”升级而来。
2025-02-25Wuliangye upgraded its product authentication service stations, adding free legal consultation services in partnership with 47 law firms across 7 regions to enhance consumer rights protection.五粮液升级产品鉴定服务站，新增与全国7个片区47家律师事务所合作的免费维权咨询服务，提升消费者权益保护。
2025-02-28Wuliangye successfully passed the on-site review for vintage baijiu product certification by the China Alcoholic Drinks Association and CQM Fangyuan, affirming its quality management system.五粮液顺利通过中国酒业协会和CQM方圆的年份酒产品认证现场评审，确认其品质管理体系。
2025-04-11Wuliangye chairman Zeng Congqin at the 14th China Baijiu T9 Summit calls on famous liquor companies to jointly counter e-commerce platform 'subsidy' low-price promotions.五粮液董事长曾从钦在第十四届中国白酒T9峰会上呼吁名酒企业联合应对电商平台‘百亿补贴’等低价促销冲击。
2025-05-18Wuliangye hosted the China-Europe Excellence Performance Forum in Yibin, sharing its quality management practices and EFQM model adoption as the only baijiu company to win China's top quality award four times.五粮液在宜宾承办中欧卓越绩效论坛，作为唯一四度荣获中国质量领域最高荣誉的白酒企业，分享卓越绩效模式实践。
2025-05-29Wuliangye stated that it strengthens youth consumer cultivation by launching lower-alcohol products (39°, 45°, Ziqidonglai) and brand activities such as 'Harmony Culture Festival', 'Rose Wedding Ceremony', and '520 Wufen Festival'.五粮液表示通过上市39度、45度及紫气东来等低度化系列产品，以及开展“和美文化节”“玫瑰婚典”“520五粉节”等品牌活动，强化年轻消费培育。
2025-06-05Wuliangye released the 'Wuliangye Cultural and Historical Pedigree - Natural Pedigree and Inheritor Pedigree Research Report' as the only industry case at the Yangtze River Economic Belt High-Quality Development Report Conference.五粮液在长江经济带高质量发展版图报告发布会上发布《五粮液文脉史脉谱系——自然谱系、传承人谱系研究报告》，作为唯一产业发展案例。
2025-06-11Wuliangye held the 37th 'Wuliangye Grand Lecture' themed 'Corporate Internationalization Strategy', inviting Professor Fan Libo from UIBE to lecture, aiming to enhance international operations.五粮液举办第三十七期“五粮液大讲堂”，主题为“企业国际化战略”，邀请对外经贸大学教授范黎波授课，旨在提升国际化运营能力。
2025-06-20At the 2024 AGM, Wuliangye stated it has formed a youth-oriented working group and will promote low-alcohol, trendy, and international strategies, with e-commerce growing over 20% and international markets potentially doubling.五粮液2024年度股东大会表示已组建年轻化工作专班，推进低度化、时尚化、国际化策略，电商增量超20%，国际市场可能翻番。
2025-07-06Wuliangye and China Visa Application Service Center launched a global cooperation in Frankfurt, Germany, creating a 'visa + baijiu culture' model for international brand expansion.五粮液与中国签证申请服务中心在德国法兰克福启动全球合作，打造“签证+白酒文化”国际化新模式。
2025-09-04Wuliangye's controlled subsidiary Yibin Kaiyi Automobile launches new cars, offering car buyers a 25% discount on Wuliangye liquor (including 8th-generation普五) via the Kaiyi Auto App; Wuliangye says it is unaware of the promotion.五粮液参股公司宜宾凯翼汽车发布新车，购车车主可通过凯翼汽车App享受五粮液白酒75折优惠（含第八代普五）；五粮液方面表示不了解相关情况。
2025-10-06Wuliangye announced a recruitment plan for 141 positions (109 campus, 32 social), including roles in software development, doctors, economic operations, HR, supply chain, and physical fitness tests for certain production positions.五粮液发布招聘计划，共141个岗位（校园109人，社会32人），包括软件开发、医生、经济运行、人事、供应链等岗位，部分生产岗位需体能测试。
2025-11-25Wuliangye held its first special auction of aged baijiu, selling 948 bottles/tanks for total 4.49075 million yuan; two 30-year cellar-sealed commemorative jars fetched 1.035 million yuan and 920,000 yuan respectively.五粮液首次举办陈年酒专场拍卖，共948瓶（坛）成交总额449.075万元；两坛三十年坛储窖藏封坛纪念酒分别以103.5万元和92万元成交。
2026-03-25Wuliangye plans to launch new products including 2-liang small packs, 2,000-3,000 yuan collectible items, and 1,000 yuan gift boxes.五粮液计划推出2两小装、2000-3000元收藏产品、1000元礼盒等新品。
2026-03-29Wuliangye Co., Ltd. published the procurement result for a universal tool microscope, with supplier Yibin Lintai Trading Co., Ltd.五粮液股份发布万能工具显微镜采购成交结果，供应商为宜宾市林泰商贸有限公司。
ESG & green initiativesESG与绿色倡议
6 · 2024-03-05 → 2025-10-17
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Wuliangye promoted green development, released research reports, participated in sustainability forums, and issued climate initiatives.五粮液推动绿色发展，发布研究报告，参与可持续发展论坛，并发出气候倡议。
2024-03-05Wuliangye Chairman Zeng Congqin stated at the National People's Congress that the company will take technological innovation as a new engine, green development as the main tone, and integrate into the 'dual circulation' to accelerate the cultivation of new quality productive forces.五粮液董事长曾从钦在全国人大会议上表示，公司将以科技创新为新引擎、以绿色发展为主色调、融入“双循环”，加快培育新质生产力。
2024-05-30Wuliangye releases the 'He Mei' Research Report at the Boao Forum for Asia Green Development Conference, co-published with Tongji University.五粮液在博鳌亚洲论坛绿色发展大会上联合同济大学发布《“和美”研究报告》。
2024-06-01Wuliangye released the 'Harmony and Beauty' (He Mei) Research Report at the BFA Global City Green Development and Rural Revitalization Forum, co-published with Tongji University National Modernization Research Institute.五粮液在博鳌亚洲论坛全球城市绿色发展与乡村振兴论坛上发布《“和美”研究报告》，与同济大学国家现代化研究院联合发布。
2024-11-28Wuliangye, together with other CISCE green agriculture chain exhibitors, issued a joint initiative calling for international cooperation to address climate change in the agriculture and food sectors.五粮液与链博会绿色农业链参展企业代表共同发出联合倡议，呼吁农业和食品行业加强国际交流合作以应对气候变化。
2025-09-06Wuliangye participates in 'Sustainable Business Global Tour' 2025 in Geneva, Switzerland, as the designated liquor for the 'Sustainable Brand Vision' China Night; Chairman Zeng Congqin commits to sustainable development via video.五粮液参与在瑞士日内瓦举行的“可持续商业全球行”2025首站活动，作为“可持续品牌愿景”中国之夜指定用酒；董事长曾从钦通过视频承诺践行可持续发展。
2025-10-17Wuliangye won the 2025 EFQM Global Award (Seven Diamonds) with the highest score ever for a Chinese company, and the 'UN SDG Practice and Corporate Performance Excellence Award' at the EFQM Sustainable Performance Conference in Spain.五粮液在西班牙EFQM可持续绩效大会上以中国企业创奖以来最高分荣获2025年EFQM全球奖（七钻）最高级别认证及“联合国可持续发展目标践行与企业绩效卓越奖”单项奖。
Share buyback & stake increase股份回购与增持
12 · 2024-03-06 → 2026-06-01
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Multiple rounds of share buybacks by the company and stake increases by major shareholders, totaling billions of yuan.公司多轮股份回购及主要股东增持，总额达数十亿元。
2024-03-06Wuliangye Group initiated a share buyback plan on Dec 14, 2023, with a planned amount of 400-800 million yuan; as of Mar 14, 2024, it had purchased 1.3046 million shares (0.034% of total shares) for 180 million yuan, and the plan is still ongoing.五粮液集团于2023年12月14日启动增持计划，拟增持金额4-8亿元；截至2024年3月14日，已累计增持130.46万股（占总股本0.034%），增持金额1.8亿元，计划尚未实施完毕。
2024-06-12Wuliangye Group completed its share buyback plan, cumulatively increasing holdings by 3.4067 million shares (0.09% of total shares) for approximately 500 million yuan from December 14, 2023 to June 12, 2024.五粮液集团完成增持计划，自2023年12月14日至2024年6月12日累计增持公司股份340.67万股（占总股本0.09%），增持金额约5亿元。
2025-04-08Wuliangye Group plans to increase its stake in Wuliangye Co. by no less than 500 million yuan and no more than 1 billion yuan within 6 months.五粮液集团公司计划6个月内增持五粮液股份，金额不低于5亿元，不超过10亿元。
2025-06-18Wuliangye Group increased its stake in Wuliangye by 4.7037 million shares (0.12% of total) via centralized bidding from April 9 to June 18, 2025, for 606 million yuan, with the plan ongoing.五粮液集团公司于2025年4月9日至6月18日通过集中竞价累计增持五粮液股份470.37万股（占总股本0.12%），增持金额6.06亿元，计划仍在实施中。
2025-07-11Wuliangye Group completed the first round of 500 million yuan share buyback and is implementing a second round of 500 million to 1 billion yuan buyback, with 600 million yuan already executed as of July 11.五粮液集团完成第一轮5亿元增持，正在实施第二轮5亿至10亿元增持，截至7月11日已增持6亿元。
2025-09-02Wuliangye Group increases its shareholding in Wuliangye Co., cumulatively buying 4,763,666 shares (0.12% of total shares) for 613.52 million yuan as of July 12, 2025; the buyback plan is not yet completed.五粮液集团增持五粮液股份，截至2025年7月12日累计增持476.37万股（占总股本0.12%），增持金额6.14亿元；增持计划尚未完毕。
2025-10-10Wuliangye Group completed its share buyback plan, cumulatively increasing holdings by 6,273,266 shares (0.16% of total share capital) for RMB 800 million via Shenzhen Stock Exchange from April 9 to September 30, 2025.五粮液集团完成增持计划，自2025年4月9日至9月30日通过深交所累计增持公司股份6,273,266股（占总股本0.16%），增持金额8亿元。
2026-01-27Confirmed that the company is considering share repurchase, but it needs to be determined based on market conditions and the company's own situation.确认公司正在考虑股份回购事宜，但需结合市场及自身情况综合决定。
2026-04-30Wuliangye announced a share buyback plan of 8-10 billion yuan at a price not exceeding 153.59 yuan per share, for cancellation to reduce registered capital.五粮液公告拟以80亿元至100亿元回购公司股份，回购价格不超过153.59元/股，回购股份将用于减少注册资本。
2026-04-30Wuliangye announced a share buyback plan of RMB 8-10 billion at a price not exceeding RMB 153.59 per share, to be used for capital reduction.五粮液公告拟以80-100亿元回购公司股份，回购价格不超过153.59元/股，用于减少注册资本。
2026-05-06Wuliangye Group, the second-largest shareholder, announced a plan to increase its stake in Wuliangye by RMB 3-5 billion within 6 months, using自有资金, with no price range set.第二大股东五粮液集团计划6个月内增持五粮液股票，金额不低于30亿元、不超过50亿元，不设价格区间，资金来源为自有资金。
2026-06-01Wuliangye announced first share buyback on May 29: 1,191,013 shares (0.03% of total) repurchased at prices between 82.28-85.25 yuan/share, totaling about 100 million yuan, under the 8-10 billion yuan buyback plan approved on May 18.五粮液公告于5月29日首次实施股份回购：回购1,191,013股（占总股本0.03%），成交价区间82.28-85.25元/股，总金额约1亿元，该回购计划于5月18日获批，金额80-100亿元。
Awards & certifications奖项与认证
9 · 2024-03-06 → 2025-07-14
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Wuliangye received multiple awards and certifications for quality, innovation, information disclosure, and brand value.五粮液获得质量、创新、信息披露、品牌价值等多个奖项和认证。
2024-03-06Wuliangye was selected as a '2023 Agricultural Product Deep Processing Typical Enterprise' at the first National Agricultural Product Deep Processing Industry Chain Conference.五粮液在首届全国农产品深加工产业链大会上入选“2023年农产品深加工典型企业”。
2024-08-29Wuliangye's project 'Research and Improvement of Key Quality Performance of Green Packaging PET Slices Based on Molecular Chain Reconstruction' won the third prize of the 2024 China Quality Association Quality Technology Award (Project Award).五粮液“基于分子链重构绿色包装PET切片关键质量性能研究与提升”项目荣获2024年度中国质量协会质量技术奖（项目奖）三等奖。
2024-09-23Wuliangye won the 'Asia Quality Innovation Award' at the 9th Asia Quality Function Deployment and Innovation Symposium in Hangzhou.五粮液在杭州第九届亚洲质量功能展开与创新研讨会上荣获“亚洲质量创新奖”。
2024-10-15Wuliangye receives an A-grade (highest) in the 2023-2024 information disclosure evaluation by the Shanghai and Shenzhen stock exchanges, being the only high-end baijiu company to achieve this for 10 consecutive years.五粮液在沪深交易所2023-2024年度信息披露考评中荣获A级（最高）评级，系高端白酒中唯一连续10年获此评级。
2024-10-18Wuliangye ranks first in the 2023 China Listed Company Health Index Top 100, with a score of 81.97, topping the food & beverage sector for two consecutive years.五粮液入选2023年度中国上市公司健康指数百强并位列第一，连续两年蝉联食品饮料行业第一，健康指数81.97。
2024-10-25Wuliangye wins '2023 Golden Bull Best Investment Value Award' and '2023 Golden Bull Best Information Disclosure Award'.五粮液荣获“2023年度金牛最具投资价值奖”与“2023年度金信披奖”。
2024-11-19Wuliangye won three Gold Awards at the 49th International Convention on Quality Control Circles (ICQCC) for QC projects on packaging, printing, and logistics damage reduction.五粮液在第49届国际质量管理小组会议（ICQCC）上，三项QC成果均获得发表赛最高奖项“金奖”。
2025-02-28Wuliangye was listed in the first batch of China Consumer Famous Brands published by the Ministry of Industry and Information Technology.五粮液入选工业和信息化部发布的首批中国消费名品名单。
2025-07-14Wuliangye was ranked first in the 2024 'China Light Industry Food Industry Top 50 Enterprises' for the second consecutive year, and third in 'China Light Industry Top 200 Enterprises' and tenth in 'China Light Industry Technology Top 100 Enterprises'.五粮液蝉联2024年度“中国轻工业食品行业五十强企业”首位，并位列“中国轻工业二百强企业”第三位、“中国轻工业科技百强企业”第十位。
Sales & distribution updates销售与渠道动态
17 · 2024-03-12 → 2026-05-18
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Wuliangye reported sales performance, distributor counts, channel revenue, and marketing execution plans.五粮液报告销售业绩、经销商数量、渠道收入及营销执行计划。
2024-03-12Wuliangye stated in an investor survey that it will optimize product layout, focus on intergenerational wines, cellar pool wines, low-alcohol wines, vintage wines, and cultural wines, and deepen supply-side structural reform centered on liquor body and process innovation.五粮液在投资者调研中表示，将优化产品布局，围绕代际酒、窖池酒、低度酒、年份酒、文化酒等，深入推进以酒体创新和工艺创新为核心的供给侧结构性改革。
2024-05-14Wuliangye discloses its '14th Five-Year Plan' target: 200,000 tons of base liquor capacity, 1 million tons of base liquor storage, RMB 100 billion in sales revenue, and RMB 80 billion in total profit and tax.五粮液披露“十四五”战略规划目标：原酒产能20万吨、基酒储存能力100万吨、销售收入突破1000亿、利税总额800亿元。
2024-05-15Wuliangye says 2024 is 'Marketing Execution Year', focusing on boosting sell-through, stabilizing prices, improving fee efficiency, and transforming work style; will consolidate 8th-generation Wuliangye as core single product.五粮液将2024年定位为“营销执行年”，重点抓动销、稳价格、提费效、转作风；巩固八代五粮液核心大单品地位。
2024-12-18Wuliangye held its 28th 12·18 Co-construction, Co-governance and Sharing Conference, announcing 2025 as 'Marketing Execution Improvement Year' and pledging to prioritize dealer profitability.五粮液举办第二十八届12·18共商共建共享大会，将2025年定为“营销执行提升年”，并承诺将经销商盈利放在首位。
2025-02-05Industry reports indicate that during the 2025 Spring Festival, Wuliangye's sales were flat year-on-year, with the eighth-generation Wuliangye retailing at 1020 yuan per bottle and selling out at some stores.行业报告显示，2025年春节期间五粮液动销同比持平，第八代五粮液零售价1020元/瓶，部分门店售罄。
2025-03-30Wuliangye stated that its online sales performed well during the New Year and Spring Festival peak season, and the company has launched lower-alcohol products such as 39-degree, 45-degree, and Ziqidonglai series to cultivate younger consumers.五粮液表示元春旺季线上整体动销表现良好，并已上市39度、45度及紫气东来等低度化系列产品以培育年轻消费者。
2025-04-25Wuliangye's 2024 distributor count reaches 3,711, an increase of 327 from the prior year.五粮液2024年末经销商总数达3711家，较上年增加327家。
2025-04-25Wuliangye's 2024 direct sales channel revenue reaches 34.389 billion yuan, up 12.89% YoY; dealer channel revenue 48.738 billion yuan, up 5.99% YoY.五粮液2024年直销模式营收343.89亿元（同比+12.89%），经销模式营收487.38亿元（同比+5.99%）。
2025-04-25Wuliangye's 2024 baijiu product gross margin reaches 82.21%, a record high, with 9 consecutive years of increase since 2016.五粮液2024年酒类产品毛利率达82.21%，再创历史新高，自2016年以来连续9年增长。
2025-04-25Wuliangye's 2024 sales expenses reach 10.692 billion yuan, up 37.15% YoY, exceeding 10 billion for the first time.五粮液2024年销售费用达106.92亿元，同比增长37.15%，首次超过100亿元。
2025-07-31Wuliangye plans to launch a 29% ABV new product in the second half of the year to target the younger consumer market, and is piloting a direct distribution model in 20 cities while reducing channel contract volumes.五粮液计划下半年推出29度新品以拓展年轻消费市场，并在20个城市试点终端直配模式，同时调减部分渠道合同计划量。
2025-08-15Wuliangye disclosed in an investor Q&A that its Wuliangye product sales volume in 2024 was 41,390 tons.五粮液在投资者问答中披露，2024年五粮液产品销售量约为41390吨。
2025-12-18At the 29th 12·18 Dealer Conference, Wuliangye reports that its emerging channel direct sales revenue reached 4.5 billion yuan, and the 'Famous Liquor into Famous Enterprises' initiative generated 900 million yuan in sales.在第29届12·18经销商大会上，五粮液披露新兴渠道直销收入达45亿元，“名酒进名企”活动实现动销9亿元。
2025-12-18At the 29th 12·18 Dealer Conference, Wuliangye announces that the 2026 marketing theme is 'Marketing Integrity and Innovation Year', with a strategy of 'One Core, Three Strengthenings, Two Goals' to enhance brand value and market share.在第29届12·18经销商大会上，五粮液宣布2026年定位为“营销守正创新年”，提出“一核心三强化双目标”营销方针，提升品牌价值和市场份额。
2026-01-14Chairman Zeng Congqin led a team to conduct market research in Guangzhou, Shenzhen, Nanjing, Hangzhou, Jiaxing, and Sanya from Jan 7 to 12, proposing the 'Five New Expansions' strategy (new people, channels, scenes, markets, mechanisms) and designating 2026 as the 'Marketing Integrity and Innovation Year' with the 'One Core, Three Strengthenings, Dual Goals' policy.董事长曾从钦1月7日至12日带队赴广州、深圳、南京、杭州、嘉兴、三亚等市场调研，提出“五新拓展”策略（新人群、新渠道、新场景、新市场、新机制），将2026年定为“营销守正创新年”，执行“一核心三强化双目标”营销方针。
2026-03-11Wuliangye held a brand operator advisory group marketing work expansion meeting in Chengdu, discussing product marketing strategy,专卖店 system construction, and digital marketing empowerment; Spring Festival 2026 performance showed overall improvement with core products leading and low inventory.五粮液在成都召开品牌运营商顾问团营销工作扩大会议，讨论产品营销策略、专卖店体系建设、数字化营销赋能；2026年春节市场表现整体向好，核心大单品领跑，库存低位。
2026-05-18At the 2026 first extraordinary general meeting, Wuliangye pledged to achieve double-digit growth in 2026, implement the RMB 8-10 billion buyback within 12 months, and distribute the 2025 dividend within 2 months. It also plans to start drafting a new three-year shareholder return plan (2027-2029).在2026年第一次临时股东会上，五粮液承诺2026年力争双位数增长，12个月内完成80-100亿元回购，2个月内完成2025年度分红，并适时启动编制新一轮三年股东回报规划（2027-2029年）。
Sparkling baijiu & cocktail innovation (Wuguloni, Wuliang Highball)气泡白酒与鸡尾酒创新（五谷罗尼、五粮高球）
5 · 2024-03-16 → 2024-09-19
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New product formats including sparkling baijiu and pre-mixed cocktails launched domestically and internationally to attract younger drinkers.在国内和国际推出气泡白酒和预调鸡尾酒等新形态产品，以吸引年轻饮酒者。
2024-03-16At the 110th National Sugar and Wine Fair, Wuliangye launched new products including Wuliang sparkling wine and the specially mixed 'Wugu Luoni' cocktail, targeting younger consumers.在第110届全国糖酒会上，五粮液推出新品五粮气泡酒和特调“五谷罗尼”鸡尾酒，面向年轻消费群体。
2024-05-31Wuliangye Group applies for trademarks 'WULIANG SPARKLING WINE' and 'WULIANG HIGHBALL' in the liquor category.五粮液集团申请注册“五粮气泡酒”“WULIANG HIGHBALL”商标，国际分类为酒。
2024-06-19Wuliangye launched a new sparkling baijiu product 'Wuliang Highball' in Seoul, South Korea, based on strong-flavor baijiu, targeting young consumers, with sales starting June 20.五粮液在韩国首尔发布全新气泡酒Wuliang Highball，以浓香型白酒为基酒，瞄准年轻消费者，6月20日起在韩国销售。
2024-09-16Wuliangye launched the 2024 'Harmonious Global Tour' in Italy, Austria, and France, including cultural exchanges, brand dialogues, and technical cooperation, with 'Wuguloni' cocktail promoted in over 700 bars across 7 countries.五粮液2024年“和美全球行”走进意大利、奥地利、法国，开展文化交流、品牌对话、技术合作等活动，“五谷罗尼”鸡尾酒在7个国家700余家酒吧推广。
2024-09-19Wuliangye and Campari Group jointly promoted 'Wuguloni' cocktail globally during Negroni Week, available in over 700 bars across 7 countries including US, Italy, France, Germany, Singapore, UK, and China.五粮液与金巴厘集团在内格罗尼周期间全球推广“五谷罗尼”鸡尾酒，在美国、意大利、法国、德国、新加坡、英国、中国等7个国家700余家酒吧上市。
45-degree & 68-degree Wuliangye launch45度与68度五粮液发布
4 · 2024-03-19 → 2024-09-03
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New mid-alcohol and high-proof products launched to expand the generational series from 39° to 68°, targeting niche consumer segments.推出中低度和高度新产品，将世代系列从39度扩展至68度，瞄准细分消费群体。
2024-03-19Wuliangye held a distributor conference in Chengdu, announcing plans to launch new products including 45-degree and 68-degree Wuliangye, and to improve the 1+3 product matrix.五粮液在成都召开经销商大会，宣布将陆续推出45度五粮液、68度五粮液等新品，完善1+3产品矩阵。
2024-05-07Rumors circulate that new 45-degree and 68-degree Wuliangye products will launch in May; 45-degree targets mid-alcohol high-end consumers, 68-degree targets high-alcohol enthusiasts and collectors.传闻45度和68度五粮液新品将于5月登场，45度面向中酒度高端消费者，68度面向高度酒爱好者和收藏家。
2024-05-09Wuliangye officially launches 45-degree and 68-degree products, completing the generational series with 5 SKUs across 4 ABV levels (39°, 45°, 52°, 68°).五粮液正式上市45度和68度产品，代际系列实现39度、45度、52度、68度四个度数五款产品全覆盖。
2024-09-03Wuliangye launched new 45-degree and 68-degree Wuliangye products on May 9, expanding the product range from 39 to 68 degrees, targeting mid-high-end moderate liquor market.五粮液于5月9日焕新上市45度和68度五粮液，产品覆盖39度至68度，锚定高端中度白酒市场。
IP & patents知识产权与专利
3 · 2024-04-15 → 2025-03-20
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Wuliangye's traditional brewing technique was recognized as intangible cultural heritage, and key personnel were designated as inheritors.五粮液传统酿造技艺被认定为非物质文化遗产，关键人员被认定为代表性传承人。
2024-04-15National standard 'Geographical Indication Product Quality Requirements – Wuliangye Liquor' passed technical review; to be issued as recommended national standard.《地理标志产品质量要求 五粮液酒》国家标准通过技术审查，将作为推荐性国家标准颁布。
2024-11-07Wuliangye's traditional brewing technique was selected for the 2024 'Intangible Cultural Heritage Sichuan·Hundred Cities Hundred Arts' project list by the Sichuan Provincial Department of Culture and Tourism.五粮液酒传统酿造技艺入选四川省文化和旅游厅公布的2024年“非遗四川·百城百艺”项目名单。
2025-03-20Zhao Dong, Chief Technical Advisor of Wuliangye, was selected as a national-level intangible cultural heritage representative inheritor for the traditional brewing technique of Wuliangye liquor, as announced by the Ministry of Culture and Tourism.五粮液股份公司技术总顾问赵东入选第六批国家级非物质文化遗产代表性传承人，获评五粮液酒传统酿造技艺国家级非遗代表性传承人。
Capital & fund management资本与基金管理
6 · 2024-04-17 → 2026-06-15
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Wuliangye adjusted registered capital of subsidiaries, established funds, and managed equity investments.五粮液调整子公司注册资本，设立基金，并管理股权投资。
2024-04-17Chengdu Wuliangye Construction Investment Co., Ltd. increased registered capital from 1 billion yuan to 1.4 billion yuan and added advertising and laundry services to business scope.成都五粮液建设投资有限公司注册资本由10亿元增至14亿元，新增广告设计、制作、发布及洗烫服务。
2024-05-29Yibin Wuliangye Health Industry Co., Ltd. increases registered capital from RMB 100 million to RMB 190 million.宜宾五粮液健康产业有限公司注册资本由1亿元增至1.9亿元。
2024-10-21Yibin Wuliangye Fund Management Co., Ltd. increases registered capital from 10M yuan to 110M yuan.宜宾五粮液基金管理有限公司注册资本由1000万元增至1.1亿元。
2025-02-13Wuliangye's subsidiary, Sichuan Yibin Pushi Group, increased its registered capital from 150 million yuan to approximately 320 million yuan.五粮液旗下四川省宜宾普什集团有限公司注册资本由1.5亿元增至约3.2亿元。
2025-07-23Wuliangye's wholly-owned subsidiary Sichuan Anji Logistics Group increased its registered capital by about 16% from 1.92 billion yuan to 2.22 billion yuan.五粮液旗下四川安吉物流集团注册资本由约19.2亿元增至约22.2亿元，增幅约16%。
2026-06-15Wuliangye's subsidiary Sichuan Yibin Global Group increased registered capital from approximately 840 million yuan to approximately 880 million yuan.五粮液旗下四川省宜宾环球集团有限公司注册资本由约8.4亿元增至约8.8亿元。
APEC & CIIE & international forumsAPEC、进博会与国际论坛
4 · 2024-04-23 → 2025-11-10
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Platinum sponsor and exclusive baijiu partner at APEC CEO Summit, CIIE, and other global forums, reinforcing international business diplomacy.作为APEC CEO峰会、进博会等全球论坛的白金赞助商和独家白酒合作伙伴，强化国际商务外交。
2024-04-23Wuliangye participated in APEC China Business Council Hong Kong Forum as Platinum Partner and Exclusive Chinese Baijiu Partner; released 2024 APEC Wuliangye co-branded gift box.五粮液以铂金级合作伙伴和独家中国白酒合作伙伴身份参与APEC中国工商理事会香港论坛，发布2024年APEC联名款纪念礼盒。
2024-11-10Wuliangye participated as a 'Core Support Enterprise' and 'Diamond Member' of the Hongqiao International Economic Forum for the 7th consecutive year at the 7th China International Import Expo (CIIE) in Shanghai.五粮液连续第七年以“核心支持企业”及虹桥国际经济论坛“钻石会员”身份深度参与第七届中国国际进口博览会。
2024-11-10Wuliangye appeared as a 'Platinum Sponsor' and 'Exclusive Baijiu Partner' at the 2024 APEC CEO Summit in Lima, Peru, and launched a co-branded commemorative gift box with APEC.五粮液以“铂金级赞助商”和“独家白酒合作伙伴”身份亮相在秘鲁利马举行的2024年APEC工商领导人峰会，并推出APEC联名纪念礼盒。
2025-11-10Wuliangye participated in the 8th China International Import Expo (CIIE) as 'Senior Partner' and 'Diamond Member' of Hongqiao Forum, with upgraded cultural experience.五粮液以“高级合作伙伴”和虹桥国际经济论坛“钻石会员”身份第八次参加进博会，全面升级文化体验。
Research institutes & subsidiaries研究院与子公司
4 · 2024-04-28 → 2026-05-20
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Wuliangye established new subsidiaries and research entities, including technology innovation, new materials, and cultural centers.五粮液新设科技创新、新材料、文化中心等子公司及研究实体。
2024-04-28Wuliangley established a new subsidiary, Sichuan Yibin Jiangan Pras New Materials Co., Ltd., with registered capital of 50 million yuan.五粮液新设子公司四川省宜宾江安普拉斯新材料有限公司，注册资本5000万元。
2024-10-28China Cuisine Association and Wuliangye jointly unveil the 'China Cuisine Association Food & Wine R&D Center' at the first Sichuan Cuisine Industry Development Conference.中国烹饪协会与五粮液在首届川菜产业发展大会上联手打造“中国烹饪协会美食与美酒研发中心”。
2025-07-17Wuliangye established a wholly-owned subsidiary, Yibin Wuliangye Technology Innovation Co., Ltd., with registered capital of 100 million yuan, focusing on R&D in fermentation, engineering, and system integration.五粮液全资成立宜宾五粮液科技创新有限公司，注册资本1亿元，从事发酵技术、工程研究和系统集成等研发。
2026-05-20Wuliangye Kangding Cultural Tourism Hotel project, a planned international five-star resort hotel with about 190 rooms and total floor area of 34,000 sqm, saw China Construction Eighth Engineering Division win the bid at approximately RMB 477 million.五粮液康定文旅酒店项目施工总承包由中建八局以约4.77亿元中标。该项目规划为国际五星级度假酒店，约190间客房，总建筑面积约3.4万平方米。
Green manufacturing & ESG绿色制造与ESG
11 · 2024-05-10 → 2026-06-12
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Biomass cogeneration, wastewater treatment, biogas power generation, solar PV, energy storage, and achieving 100% clean energy usage.生物质热电联产、废水处理、沼气发电、光伏、储能及实现100%清洁能源使用。
2024-05-10Wuliangye's 'Bai Jiu Shuang Tan Path Systematic Exploration Practice' wins the 2024 Carbon Peak Carbon Neutrality Green Development Excellent Case award.五粮液《白酒双碳路径的系统探索实践》获评2024碳达峰碳中和绿色发展优秀案例。
2024-10-09Wuliangye is selected as a '2023 China Alcoholic Industry ESG Demonstration Enterprise' at the 2nd China Alcoholic Industry ESG Forum.五粮液在第二届中国酒业ESG论坛上入选“2023中国酒业ESG示范企业”。
2024-12-17Wuliangye established a Board ESG Committee to oversee sustainability and ESG strategy.五粮液设立董事会ESG委员会，负责监督可持续发展及ESG战略。
2025-03-30Wuliangye disclosed that its biogas power generation project has generated approximately 2.8 million kWh and reduced greenhouse gas emissions by about 600 tons.五粮液披露其沼气发电项目已发电约280万度，减少温室气体排放约600吨。
2025-09-03Wuliangye's MSCI ESG rating upgraded from B to BBB on September 3, 2025.2025年9月3日，五粮液MSCI ESG评级由B调升至BBB。
2025-11-06Wuliangye invested in three green energy projects: 16 million yuan for 10MW/20MWh storage station at industrial park, 13 million yuan for 5.2MW PV at Workshop 520, and 12.13 million yuan for 6.3MW PV at Zone B, total ~11.5MW.五粮液投资三个新能源项目：产业园储能电站1600万元（10MW/20MWh）、520车间分布式光伏1300万元（5.2MW）、B区智慧工厂光伏1213.49万元（6.3MW），总装机约11.5MW。
2025-11-29Wuliangye achieved 100% clean energy usage in 2025, with renewable energy ratio ~50%, unit energy consumption down ~50%, SO2 and NOx emissions down 99% and 70%, and 100% green electricity for brewing.五粮液2025年清洁能源占比100%，可再生能源比例约50%，单位产值综合能耗降低约50%，二氧化硫和氮氧化物排放分别下降99%和70%，酿酒全过程100%绿电供应。
2025-12-12The 10MW/20MWh energy storage station project in Wuliangye Industrial Park fails to attract enough bidders and is declared a failed tender.五粮液产业园区10MW/20MWh储能电站项目因投标人不足三家，作流标处理。
2026-01-23The EPC general contracting bid for the 5.9225 MW distributed photovoltaic power generation project at the Wuliangye Industrial Park Zone B smart factory was won by China Construction Second Engineering Bureau Co., Ltd. at a price of 10,411,755 yuan.五粮液产业园B区智慧工厂5.9225MW分布式光伏发电项目EPC总承包由中国建筑第二工程局有限公司以10,411,755元中标。
2026-01-23The EPC general contracting bid for the 10MW/20MWh centralized electrochemical energy storage station project at the Wuliangye industrial park was announced, with a consortium led by China Railway Eighth Bureau Group Electrical Engineering Co., Ltd. and Sichuan Electric Power Design Institute Co., Ltd. as the proposed winner at 14.5779 million yuan.五粮液产业园区10MW/20MWh集中式电化学储能电站项目EPC总承包评标结果公示，中铁八局集团电务工程有限公司与四川省电力设计院有限公司联合体以1457.79万元拟中标。
2026-06-12Wuliangye Industrial Park energy storage station project (10MW/20MWh lithium iron phosphate) EPC contract signed on February 12, 2026, with contractor China Railway Eighth Bureau Group Electrical Engineering Co., Ltd., contract value 14.58 million yuan, total investment 16 million yuan, construction period Feb 24 to May 24, 2026.五粮液产业园区储能电站项目（10MW/20MWh磷酸铁锂）EPC总承包合同于2026年2月12日签订，承包方为中铁八局集团电务工程有限公司，签约合同价1457.79万元，项目总投资1600万元，建设工期2026年2月24日至5月24日。
Product launches & brand events产品发布与品牌活动
26 · 2024-05-13 → 2026-06-25
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Wuliangye launched new products, held brand strategy events, and participated in expos and cultural festivals.五粮液发布新产品，举办品牌战略活动，并参与博览会和文化节。
2024-05-13Wuliangye launches global recruitment of 'Wuliangye He Mei Culture Ambassadors' as part of the 3rd Wuliangye He Mei Culture Festival.五粮液启动“五粮液和美文化大使全球招募活动”，作为第三届和美文化节的一部分。
2024-06-12Wuliangye launched 'Premium Wuliangye' (Jingpin Wuliangye) as a new product on JD.com, with a suggested retail price of 1,799 yuan per bottle, targeting the 1,500-1,800 yuan price segment.五粮液在京东超市全网首发“精品五粮液”，建议零售价1799元/瓶，瞄准1500-1800元价位段。
2024-07-24Wuliangye held Zhenlong Tianzi brand strategy launch in Beijing, with actor Zhang Tielin as brand ambassador.五粮液在北京举行真龙天子品牌战略发布会，演员张铁林担任品牌形象代言人。
2024-09-05Wuliangye won the 2024 Fortune 40U40 Creators Conference as 'Strategic Partner' and 'Official Dinner Baijiu', showcasing cocktail creations and brand presence.五粮液作为2024年《财富》40U40创想会“战略合作伙伴”和“晚宴指定白酒”深度参与，展示创意鸡尾酒和品牌形象。
2024-09-12Wuliangye participated in the 2024 China International Fair for Trade in Services (CIFTIS) as 'Global Partner' and 'Designated Liquor', showcasing at National Convention Center and Shougang Park.五粮液以“全球合作伙伴”和“指定用酒”身份参与2024年中国国际服务贸易交易会，在国家会议中心和首钢园区设展。
2024-10-10Wuliangye serves as the exclusive strategic partner for the 'World Famous Liquor Value Forum' at the 21st China International Alcoholic Beverages Expo (Shanghai).五粮液作为第二十一届中国国际酒业博览会“世界名酒价值论坛”独家战略合作伙伴。
2024-10-25Wuliangye serves as the chief strategic partner for the 33rd China Chefs Festival and 2024 China Chefs Festival Expo in Yibin.五粮液作为第33届中国厨师节暨2024中国厨师节博览会首席战略合作伙伴。
2024-11-09Wuliangye officially named the Phoenix Mountain Sports Park in Chengdu as 'Wuliangye Culture and Sports Center' through a 5-year naming rights deal, covering the professional football stadium and comprehensive gymnasium.五粮液冠名成都凤凰山体育公园为“五粮液文化体育中心”，为期5年，涵盖专业足球场和综合体育馆。
2024-11-26Wuliangye served as the 'Official Strategic Partner' and 'Exclusive Baijiu Partner' at the 2024 Global Panda Partners Conference in Chengdu.五粮液作为2024全球熊猫伙伴大会“官方战略合作伙伴”及“独家白酒合作伙伴”亮相成都。
2024-11-29Wuliangye attended the 2024 China Brand Forum hosted by People's Daily, sharing its approach to building a world-class brand through cultural leadership, quality foundation, and innovation.五粮液亮相由人民日报社主办的2024中国品牌论坛，分享以文化引领、品质筑基、创新驱动迈向世界一流品牌的经验。
2024-12-07Wuliangye launched a co-branded gift set 'Fusion Gift' with Chilean winery Concha y Toro's Don Melchor wine, pairing Wuliangye Ziqidonglai with the wine.五粮液与智利干露酒庄魔爵葡萄酒联合推出“融合之礼”礼盒，内含五粮液·紫气东来和干露魔爵葡萄酒。
2024-12-07Wuliangye supported the 1st International Baijiu Cocktail Competition in Macau, using Chinese baijiu as the base spirit.五粮液支持在澳门举办的首届白酒鸡尾酒国际调酒大赛，全部使用中国白酒作为基酒。
2024-12-19Wuliangye hosted the 2024 World Famous Liquor Development Conference in Yibin, discussing internationalization strategies for Chinese baijiu.五粮液在宜宾承办2024世界名酒发展大会，探讨中国白酒国际化战略。
2025-05-01Wuliangye became the first Chinese baijiu brand to appear at the 2025 Osaka World Expo as a 'Senior Partner of the China Pavilion', launching the 2025 'Harmonious World Tour'.五粮液作为“中国馆高级合作伙伴”首次亮相2025年大阪世博会，并启动2025年“和美全球行”活动。
2025-05-01Wuliangye held a new product launch in Beijing on April 28, releasing multiple new products covering banquets, gifts, and collections, described as its highest cultural-positioning launch in recent years.五粮液4月28日在北京举行新品发布会，推出覆盖宴饮、礼赠、收藏的多款新品，被称为近年来文化站位最高的发布活动。
2025-05-14The first 'Wuliangye Cup' China Poetry Competition, co-hosted by Wuliangye and the Chinese Poetry Society, held its award ceremony in Yibin, receiving 17,350 entries.首届“五粮液杯”中国诗歌大赛颁奖典礼在宜宾举行，共收到17350件参赛作品，由中国诗歌学会与五粮液联合主办。
2025-05-19Wuliangye fully sponsored the first (2025) China Yibin Wuliangye Harmony Wedding Ceremony, with 52 couples participating in a Song-dynasty-style wedding ritual.五粮液全程冠名首届（2025）中国宜宾五粮液和美婚典活动，52对新人在宜宾合江门广场体验宋制婚嫁仪式。
2025-05-28Wuliangye appeared as the 'exclusive designated liquor' for the 20th China Western International Expo (Western Expo) in Chengdu, showcasing its full industry chain from seed to bottle.五粮液作为第二十届西博会“唯一指定用酒”亮相成都，展示从一粒种子到一瓶美酒的全产业链。
2025-07-02Wuliangye launched a limited-edition 'Zhu Jun Jin Bang Ti Ming' (Wishing You Success in Exams) baijiu for the graduation season, with a bottle design inspired by the imperial golden list and a lucky draw campaign.五粮液推出升学季限定产品“祝君金榜题名”酒，瓶身设计灵感来自古代金榜，并开展开瓶礼遇活动。
2025-08-21Wuliangye Co., Ltd. announced the winning bidder for the construction of its exhibition hall at the 14th China (Guizhou) International Alcoholic Beverages Expo: Sichuan Xinwang Cultural Industry Development Co., Ltd.宜宾五粮液股份有限公司公布第十四届中国（贵州）国际酒类博览会五粮液展厅制作中标候选人，供应商为四川新网文化产业发展有限公司。
2025-09-08The 27th China International West Lake Love Wuliangye Rose Wedding Ceremony (玫瑰婚典) is announced for October 7, 2025 in Hangzhou, co-hosted by Wuliangye Co. and other parties, inviting 100 couples including international ones from Verona, Italy.第27届中国国际西湖情五粮液玫瑰婚典宣布将于2025年10月7日在杭州举行，由五粮液等单位联合主办，邀请国内外百对新人（含意大利维罗纳）参加。
2026-03-03Wuliangye co-hosted the 28th China International West Lake Love Wuliangye Rose Wedding Ceremony launch event in Hangzhou, integrating AI holographic projection and drone technology.五粮液联合主办第28届中国国际西湖情五粮液玫瑰婚典元宵湖上发布会，融入AI全息投影和无人机技术。
2026-03-10Wuliangye confirmed the launch of a Fanren (mortal) co-branded product targeting the younger market.五粮液确认推出凡人联名款产品，面向年轻市场。
2026-05-01The 5th Wuliangye He Mei Culture Festival & 520 Super Fan Festival launched, focusing on wedding banquets with exclusive benefits, including the 'Wuliangye He Mei Wedding' campaign.第五届五粮液和美文化节暨520超级粉丝节启动，聚焦婚宴场景推出专属权益，包括“五粮液和美婚宴”活动。
2026-05-27Wuliangye participated in the 'T9 50ml Small Bottle' launch event in Beijing, initiated by the China Alcoholic Drinks Association and Meituan Flash Purchase, targeting younger consumers with lighter packaging.五粮液参与在北京举行的“T9 50ml小酌瓶”发布会，该产品由中国酒业协会和美团闪购联合推出，以轻量化包装瞄准年轻消费者。
2026-06-25Wuliangye organized a 'Harmonious Journey' cultural exchange event: 5,000 core dealers, top retailers, and consumer representatives will travel in two batches (June 25-29 and June 29-July 3) via ADORA cruise from Shanghai to Jeju and Busan, South Korea.五粮液组织“和美同行”文化交流活动：5000名核心经销商、优秀终端商和消费者代表分两批（6月25-29日和6月29日-7月3日）从上海乘坐爱达邮轮前往韩国济州和釜山。
Digital transformation & AI projects数字化转型与AI项目
11 · 2024-05-24 → 2026-04-08
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Data governance with Huawei Cloud, AI knowledge platform, smart factory projects, and digital marketing subsidiary establishment.与华为云合作数据治理、AI知识平台、智能工厂项目及设立数字营销子公司。
2024-05-24Wuliangye launches '95195' customer service hotline, co-built with China Unicom, integrating AI, cloud computing, and big data for one-stop brand after-sales service.五粮液与中国联通共建的“95195”客服热线启动，融合AI、云计算与大数据技术，提供一站式品牌售后服务。
2024-08-02Wuliangye officially launched the '95195' customer service hotline in May 2024, providing business consultation, anti-counterfeiting reporting, and other services, achieving 'one-number access, immediate acceptance and quick response, one-stop service'.五粮液于2024年5月正式启动“95195”客服热线，提供业务咨询、打假举报等多项业务，实现“一号接入，立受快处，一站服务”。
2024-08-26The bidding evaluation for the Wuliangye Industrial Park B Smart Factory project survey and design bid section was announced, with the first candidate being China Light Industry Chengdu Design Engineering Co., Ltd. &建材广州工程勘测院有限公司, bidding design fee 6,762,507 RMB and survey fee 720,001 RMB.五粮液产业园B区智慧工厂项目勘察设计标段评标结果公示，第一中标候选人为中国轻工业成都设计工程有限公司、建材广州工程勘测院有限公司，投标报价设计费6762507元、勘察费720001元。
2024-10-16Wuliangye selects Huawei Cloud as the winning bidder for its data governance project (second tender), with a maximum budget of 12.38M yuan.五粮液数据治理项目（第二次）中标候选人公示，华为云排名第一，项目最高限价1238万元。
2025-06-16Wuliangye published the candidate announcement for 'AI Knowledge Middle Platform' project, with Tencent Cloud (Beijing) bidding 1.98 million yuan and DingTalk (China) scoring 87.32.五粮液发布《AI知识中台》候选人公示，腾讯云计算（北京）投标报价198万元，钉钉（中国）评审分数87.32。
2025-07-23Wuliangye's subsidiary Plus Packaging launched the second phase of its CRM project on the CloudCC PaaS platform to enhance smart packaging and new retail capabilities.五粮液旗下普拉斯包装启动CRM二期项目，基于CloudCC PaaS平台提升智慧包装和新零售能力。
2025-08-19Sichuan Yibin Pulasi Packaging Materials Co., Ltd., a wholly-owned subsidiary of Wuliangye, issued a tender for an AI quality control system (Phase III) with a budget of 1.30 million yuan.五粮液全资子公司四川省宜宾普拉斯包装材料有限公司发布AI质量控制系统（三期）公开比选公告，预算金额为130万元。
2026-01-27Announced the winning candidate for the 'Digital External Technology Resource Pool Project' procurement, with a supplier from Fujian (a technology company) winning the bid at 1,200,000 yuan.发布“数字化外部技术资源池项目”成交候选人公示，福建某科技有限公司以120万元中标。
2026-03-03Wuliangye held the 2026 Spring Marketing Training Conference, incorporating AI and digital tools, new media operations into the curriculum.五粮液举办2026春季营销培训会，课程融入AI和数字化工具应用、新媒体运营等内容。
2026-04-01Wuliangye stated it has no plans to establish a technology company, but will explore AI empowerment in multiple links of its main business.五粮液表示暂无设立科技公司转型的规划，但会在多环节探索AI技术赋能主业。
2026-04-08Wuliangye Digital Marketing Co., Ltd. was established in Yibin, with registered capital of 100 million yuan, wholly owned by Sichuan Wuliangye New Retail Management Co., Ltd., covering liquor sales, food sales, and software development.四川宜宾五粮液数智营销有限公司成立，注册资本1亿元，由四川五粮液新零售管理有限公司全资持股，经营范围包括酒类经营、食品销售、软件开发等。
Industry cooperation & alliances行业合作与联盟
7 · 2024-06-05 → 2026-02-27
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Collaborations with peers (Moutai, Langjiu, etc.), industry associations, and joint initiatives for baijiu industry development.与同行（茅台、郎酒等）、行业协会的合作及白酒行业发展的联合倡议。
2024-06-05Langjiu Group Chairman Wang Junlin led a management team to visit Wuliangye for comprehensive learning; both parties agreed to jointly create 'five benchmarks' in quality, brand, ecology, distillery construction, and business operations.郎酒集团董事长汪俊林率管理团队赴五粮液全方位学习，双方达成共识，携手同创品质、品牌、生态、酒庄建设、企业经营五个标杆。
2024-06-18Wuliangye Chairman Zeng Congqin, along with five other Sichuan baijiu 'Golden Flowers' (Luzhou Laojiao, Jiannanchun, Langjiu, Shede, Shuijingfang), jointly released the 'Sichuan Baijiu Development and Revitalization Declaration' at the 2024 Sichuan International Fine Wine Expo.五粮液董事长曾从钦携手泸州老窖、剑南春、郎酒、舍得、水井坊等川酒“六朵金花”，在2024四川国际美酒博览会上共同发布《川酒发展振兴宣言》。
2024-07-09China Staff Technology Association established Lu Wine Professional Committee, with Wuliangye as chair unit and chief engineer Yang Yunxia as chair.中国职工技术协会露酒专业委员会成立，五粮液担任会长单位，总工程师杨韵霞任会长。
2024-12-18Wuliangye Chairman Zeng Congqin called on the baijiu industry to avoid internal competition and overcapacity, and to return to consumer demand.五粮液董事长曾从钦呼吁白酒行业不内卷、不内战、不内耗，回归消费需求原点。
2025-05-17Moutai Group and Wuliangye Group held a joint meeting in Yibin, agreeing to strengthen cooperation, practice competitive coexistence, and jointly promote the healthy development of the baijiu industry through the cycle.茅台集团与五粮液集团在宜宾举行交流座谈，双方同意加强合作，践行竞合发展，共同推动白酒行业穿越周期。
2025-10-28Wuliangye participated in the 2025 Chishui River Forum, jointly launching the 'World Liquor Industry High-Quality Development Promotion Action' and the 'International Famous Liquor Chishui River Declaration' with Moutai and over 20 international liquor companies.五粮液参加2025赤水河论坛，与茅台等20余家国际知名酒企共同启动“世界酒业高质量发展促进行动”并发布《国际名酒赤水河宣言》。
2026-02-27Wuliangye surpasses Moutai to top the '2025 China Liquor Industry Top 100 Enterprises' list jointly released by Jiu Tong She and China Alcoholic Drinks Association.五粮液在酒通社联合《中国酒业》发布的“2025年中国酒业生产企业百强”榜单中反超茅台登顶榜首。
Industry standards & policy行业标准与政策
3 · 2024-06-15 → 2025-10-19
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Wuliangye participated in setting industry standards, releasing product evaluation specifications, and contributing to policy discussions.五粮液参与制定行业标准，发布产品评价规范，并参与政策讨论。
2024-06-15Wuliangye hosted the 3rd China Lujiu (herbal liquor) T5 Summit in Yibin, themed 'Cultural Renewal, Value Blossoming', to promote high-quality development of the herbal liquor industry.五粮液在宜宾承办第三届中国露酒T5峰会，主题为“文化焕新 价值绽放”，推动露酒行业高质量发展。
2024-12-20Wuliangye released the 'Wuliangye Strong Aroma Baijiu Core Production Area (Yibin) Product Evaluation Specification'.五粮液发布《五粮浓香型白酒核心产区（宜宾）产品评价规范》。
2025-10-19Wuliangye, together with Yanghe and other companies, jointly released the 'True Vintage, High Standard, Common Prosperity' China Alcoholic Drinks Association Vintage Wine Alliance Initiative at the 2025 China Vintage Wine Value Conference.五粮液与洋河等企业共同在2025中国年份酒价值大会上发布《“真年份、高标准、共繁荣”中国酒业协会年份酒联盟倡议书》。
Classic Wuliangye (经典五粮液) series launch经典五粮液系列发布
7 · 2024-06-28 → 2025-04-25
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Launch of ultra-high-end Classic 10/20/30/50 series targeting 2,000+ yuan price band, with dedicated sales company and 1 billion yuan sales target.推出超高端经典10/20/30/50系列，瞄准2000元以上价格带，设立专属销售公司，销售目标10亿元。
2024-06-28Wuliangye stated at the AGM that the eighth-generation Wuliangye will not blindly increase supply; new supply will shift to products like 1618, 39-degree, 45-degree, and 68-degree Wuliangye, and classic series (10, 20, 30, 50) will be launched to target the 2,000 yuan+ market.五粮液在股东大会上表示，第八代五粮液计划量不盲目求增，新增投放量向1618、39度、45度、68度五粮液倾斜，并推出经典五粮液10、20、30、50系列，抢占2000元+市场份额。
2024-07-01Wuliangye plans to establish a brand-exclusive company for Classic Wuliangye, focusing on 2000+ yuan price band with products Classic 10/20/30/50.五粮液计划成立经典五粮液品牌专营公司，聚焦2000元以上价位带，推出经典10/20/30/50产品。
2024-07-02Classic Wuliangye full-series strategic launch in Chengdu: Classic 10 (3099 yuan), Classic 20 (4999 yuan), Classic 30 (12999 yuan), Classic 50 (30999 yuan), targeting ultra-high-end.经典五粮液全系产品在成都战略发布：经典10（3099元）、经典20（4999元）、经典30（12999元）、经典50（30999元），定位超高端。
2024-07-04Classic Wuliangye series 2024 sales target set at about 1 billion yuan.经典五粮液系列2024年销售目标约为10亿元。
2024-08-28Wuliangye launched new products: 45-degree and 68-degree Wuliangye, and released the full series of Classic Wuliangye 10, 20, 30, 50. The 68-degree is positioned as 'China's ultra-high-proof baijiu masterpiece'.五粮液焕新上市45度、68度五粮液，发布经典五粮液10、20、30、50全系产品。68度五粮液定位于“中国超高度白酒典范之作”。
2024-12-06Wuliangye held a product launch for the Classic Wuliangye series in Thailand and Vietnam, and discussed deepening cooperation with Michelin Asia-Pacific President.五粮液在泰国和越南举办经典五粮液系列产品发布会，并与米其林亚太区总裁探讨深化合作。
2025-04-25Wuliangye launches new products in 2024: 45-degree and 68-degree Wuliangye, and classic Wuliangye 10/20/30/50 series.五粮液2024年焕新上市45度、68度五粮液，战略发布经典五粮液10、20、30、50产品系列。
Executive & governance高管与治理
10 · 2024-07-10 → 2026-06-23
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Wuliangye adjusted board governance, auditor, independent director allowances, and implemented market value management systems.五粮液调整董事会治理、审计机构、独立董事津贴，并实施市值管理制度。
2024-07-10Wuliangye changed 2024 auditor to ShineWing after 26 years with Sichuan Huaxin, audit fee 1.32 million yuan, effective June 27.五粮液变更2024年度审计机构为信永中和，此前四川华信服务26年，审计费用132万元，6月27日生效。
2024-11-28Wuliangye's board approved the 'Major Decision, Important Personnel Appointment, Major Project Arrangement, and Large Amount of Funds Operation System' (the 'Three Majors and One Large' system).五粮液董事会审议通过《重大决策、重要人事任免、重大项目安排和大额度资金运作制度》（“三重一大”制度）。
2025-03-05Wuliangye's board approved the formulation of a 'Market Value Management System' to enhance investment value and shareholder returns.五粮液董事会审议通过制定《市值管理制度》，旨在提升公司投资价值和股东回报。
2025-05-30Wuliangye's independent director allowance was adjusted from RMB 100,000/year (pre-tax) to RMB 200,000/year (pre-tax), effective from the completion of the 7th board election.五粮液将独立董事津贴由10万元/年（税前）调整为20万元/年（税前），自第七届董事会完成换届之日起执行。
2026-01-09Announced that the 2025 annual report is expected to be released by the end of April 2026.宣布2025年度报告预计将在2026年4月底发布。
2026-04-28Wuliangye postponed the disclosure of its 2025 annual report and 2026 Q1 report from April 29 to April 30, 2026, citing need to further improve report preparation and review.五粮液将《2025年度报告》及《2026年第一季度报告》的披露时间从4月29日延至4月30日收市后，称需进一步完善编制和复核工作。
2026-04-30Wuliangye signed a supplementary agreement with its finance company, setting 2026 daily deposit cap at 55 billion yuan and daily loan cap at 10 billion yuan, unchanged from 2024.五粮液与财务公司签署《金融服务协议之补充协议》，2026年每日存款余额上限550亿元、每日贷款余额上限100亿元，与2024年一致。
2026-06-01Wuliangye proposed to renew engagement of Tianzhi International Certified Public Accountants (special general partnership) as auditor for 2026, with audit fee budget of 2.05 million yuan, up 60,000 yuan from 2025.五粮液拟续聘天职国际会计师事务所为2026年度审计机构，审计费用预算205万元，较2025年增加6万元。
2026-06-08Wuliangye board approved convening the 2025 annual shareholder meeting on June 26, 2026, to consider 2025 annual report, 2026 related-party transactions, mid-term dividend authorization, and re-appointment of auditor Tianzhi International (fee 2.05 million yuan).五粮液董事会批准于2026年6月26日召开2025年度股东会，审议2025年年报、2026年日常关联交易、中期分红授权及续聘天职国际会计师事务所（审计费205万元）等议案。
2026-06-23Wuliangye's 2026 second extraordinary shareholder meeting approved the renewal of the Financial Services Agreement with Yibin Wuliangye Group Finance Co., Ltd., involving loans, credit, and bill services.五粮液2026年第二次临时股东会审议通过续签与四川省宜宾五粮液集团财务有限公司的《金融服务协议》，涉及贷款、信贷、票据等服务。
Sales system reform & channel restructuring销售体系改革与渠道重组
7 · 2024-08-12 → 2025-12-18
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Establishment of new sales companies, integration of brand departments, direct terminal delivery pilots, and platform company partnerships with distributors.设立新的销售公司、整合品牌部门、直供终端试点及与经销商合作成立平台公司。
2024-08-12Wuliangye established Sichuan Wuze Liquor Sales Co., Ltd. with a registered capital of 550 million RMB, wholly owned by Yibin Wurun Equity Investment Partnership (Limited Partnership), which is jointly funded by Yibin Wuliangye Fund Management Co., Ltd. and others.五粮液成立四川五泽酒类销售有限公司，注册资本5.5亿元人民币，由宜宾五润股权投资合伙企业（有限合伙）全资持股，后者由宜宾五粮液基金管理有限公司等共同出资。
2025-02-17Two new sales companies, Sichuan Wujun Liquor Sales Co., Ltd. and Sichuan Wujun Liquor Sales Co., Ltd., were established, jointly invested by 39 Wuliangye distributors, seen as a platform for channel reform.四川五钧酒类销售有限公司和四川五浚酒类销售有限公司成立，由39家五粮液经销商共同投资，被视为渠道改革平台。
2025-03-17Wuliangye initiated a major sales system reform, establishing Yibin Wuliangye Liquor Sales Co., Ltd. by integrating the Wuliangye Brand Department into it, with Vice President Jiang Jia appointed as Chairman and Vice President Chen Chong as General Manager.五粮液启动重大销售体系改革，成立宜宾五粮液酒类销售有限责任公司，将五粮液品牌事务部整合入内，副总经理蒋佳出任董事长，副总经理陈翀出任总经理。
2025-04-25Wuliangye establishes a liquor sales company, abolishes the Wuliangye brand affairs department, and merges it into the new sales company.五粮液成立酒类销售公司，撤销五粮液品牌事务部，整体划入五粮液酒类销售公司。
2025-04-25Wuliangye partners with multiple large distributors to set up platform companies in 2025.五粮液2025年以来与多家大型经销商合作成立了平台公司。
2025-12-18At the 29th 12·18 Dealer Conference, Wuliangye states it will resolutely curb low-price dumping, cancel sales incentives for cross-province unboxing and cross-channel smuggling, and terminate cooperation with non-compliant merchants.在第29届12·18经销商大会上，五粮液表示将坚决遏制低价抛售，取消跨省开箱、跨渠道窜货的销售奖励，终止违规商家合作。
2025-12-18At the 29th 12·18 Dealer Conference, Wuliangye states that in 2025 it added 474 'Three Stores and One Home' (专卖店, cultural experience stores, collection stores, and Wuliangye restaurants) and terminated cooperation with 55 underperforming clients.在第29届12·18经销商大会上，五粮液表示2025年新增474家“三店一家”，与55家运营不佳的客户终止合作。
Strategic cooperation MoUs战略合作备忘录
6 · 2024-09-09 → 2025-11-26
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Wuliangye signed strategic agreements with various partners including the Chinese Poetry Society, Capital Convention & Exhibition Group, CATL, and others.五粮液与中华诗词学会、首都会展集团、宁德时代等多个合作伙伴签署战略合作协议。
2024-09-09Wuliangye signed a strategic cooperation agreement with the Chinese Poetry Society to jointly build the 'China Poetry and Liquor Culture Research Center', launch the 'Wuliangye Cup' Chinese Poetry Competition, and other events.五粮液与中国诗歌学会签署战略合作协议，共建“中国诗酒文化研究中心”，举办“五粮液杯”中国诗歌大赛等活动。
2024-10-25Wuliangye Group signs long-term strategic cooperation agreement with Capital Convention & Exhibition Group (CCT), organizer of China International Fair for Trade in Services (CIFTIS).五粮液集团与首都会展集团（服贸会承办单位）签署长期战略合作协议。
2025-03-14Wuliangye Group Chairman Zeng Congqin led a delegation to visit Shaanxi Rongtong Military-Civilian Service Society, discussing deepened business cooperation, custom product development, new market expansion, and innovative cooperation models.五粮液集团董事长曾从钦率队拜访陕西融通军民服务社，双方就深化业务合作、定制产品开发、新市场开拓和创新合作模式等进行座谈交流。
2025-07-07Wuliangye Chairman Zeng Congqin led a delegation to visit Siemens R&D center and headquarters in Munich, reaching consensus on deepening cooperation in digital transformation, AI, and carbon footprint management for 'Digital Wuliangye'.五粮液董事长曾从钦率队调研西门子慕尼黑研发中心和总部，达成深化合作共识，赋能“数字五粮液”建设，涉及数字化、AI、碳足迹管理等领域。
2025-11-17Wuliangye chairman Zeng Congqin spoke at JD.com tasting event in Sanya, highlighting cooperation with JD founder Liu Qiangdong; products featured include Classic 50 (26,000 yuan/bottle), Classic 30 (12,000 yuan), and Ziqidonglai (1,799 yuan).五粮液董事长曾从钦在三亚京东品酒会演讲，强调与刘强东合作；产品包括经典50（2.6万元/瓶）、经典30（1.2万元）、紫气东来（1799元）。
2025-11-26Wuliangye Group and CATL (Contemporary Amperex Technology) reached strategic cooperation on 'project co-building, capital collaboration, and supply chain integration' for zero-carbon transformation.五粮液集团与宁德时代达成战略合作，围绕“项目共建、资本协作、供应链融合”三大方向推动零碳转型。
Michelin Guide global partnership米其林指南全球合作
3 · 2024-09-26 → 2026-01-23
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Exclusive global baijiu partner for Michelin Guide events worldwide, leveraging fine dining for international brand penetration.成为米其林指南全球独家白酒合作伙伴，借助高端餐饮进行国际品牌渗透。
2024-09-26Wuliangye signed a global partnership agreement with Michelin Guide in Paris, becoming the 'Exclusive Global Baijiu Partner' for Michelin Guide events worldwide.五粮液在巴黎与米其林指南签署全球合作伙伴协议，成为米其林指南全球“唯一白酒合作伙伴”。
2025-11-03Wuliangye partnered with Michelin-starred restaurants in Tokyo (Shōjin Ryōri Daigo and Craftale) for a Sino-Japanese culinary event, as exclusive global partner of Michelin Guide China.五粮液作为米其林指南中国唯一全球合作伙伴，联袂东京米其林星级餐厅精进料理醍醐与法餐Craftale举办东西方风味盛典。
2026-01-23Highlighted the global exclusive partnership with the Michelin Guide (established in 2024) as a key strategy for internationalization, using 'fine dining + baijiu' to penetrate markets in 18 global food destinations including Paris and New York.强调与米其林指南的全球独家合作（始于2024年）是国际化的关键战略，通过“美食+白酒”在巴黎、纽约等18个全球美食高地渗透市场。
E-commerce channel management电商渠道管理
6 · 2024-11-01 → 2026-03-20
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Official channel listings, counterfeit warnings, closure of unauthorized stores, and shift toward self-operated e-commerce stores.官方渠道列表、假冒警告、关闭未授权店铺及向自营电商转型。
2024-11-01Wuliangye published a statement listing over 50 authorized e-commerce sales channels, including official flagship stores on JD, Tmall, Douyin, Suning, WeChat, and self-operated apps of Vipshop, Qixian, and Hema.五粮液发布《关于五粮液电商销售渠道的声明》，公布了超过50个授权电商购买渠道，包括京东、天猫、抖音、苏宁、微信等平台的官方旗舰店以及唯品会、七鲜、盒马的自营APP。
2025-03-11Wuliang液 updated its list of compliant e-commerce sales channels, now including 47 stores across 10 categories, reducing 15 stores and adding 4 compared to the previous list, with official self-operated stores increasing from 12 to 14, including new stores on Yangyanghaowu platform and Xiaohongshu.五粮液更新合规电商销售渠道名单，涵盖十类共47家店铺，较此前减少15家、新增4家，官方自营店铺从12家增至14家，新增央央好物平台和小红书平台旗舰店。
2025-04-07Wuliangye adjusts e-commerce layout: closes 15 third-party stores, adds 2 self-operated stores (Xiaohongshu official flagship store and Yangyanghaowu on CNR), raising self-operated share from 38.7% to 70%.五粮液调整电商布局：关闭15家第三方店铺，新增2家自营店铺（小红书官方旗舰店和央广央央好物），自营占比从38.7%提升至70%。
2025-10-30Wuliangye warned that unauthorized sellers on e-commerce platforms are offering fake 'Wuliangye recruitment exam questions', reiterating that the company does not charge any fees or authorize any third-party recruitment or training services.五粮液警告电商平台上有商家出售虚假“五粮液招聘真题”，重申公司不收取任何费用，未授权任何第三方开展招聘或培训服务。
2026-03-18Wuliangye issued a consumer notice clarifying that it never issued '1 yuan to get a bottle of Wuliangye' SMS messages, warning of fraud and cooperating with authorities.五粮液发布致消费者告知书，澄清从未发布“1元领五粮液”短信，提醒防诈骗并配合调查。
2026-03-20Wuliangye stated it has not released any online information about a 2026 investment and inspection summit for new agent selection, and will verify the situation.五粮液表示未在网上发布2026年招商考察峰会信息，将核查情况。
Social responsibility & donations社会责任与捐赠
4 · 2025-01-09 → 2025-09-10
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Wuliangye made donations for disaster relief, cultural projects, and community support.五粮液为救灾、文化项目和社区支持进行捐赠。
2025-01-09Wuliangye donated RMB 10 million to the Tibet Autonomous Region Charity Federation for earthquake relief and reconstruction in Dingri County, Shigatse.五粮液向西藏自治区慈善总会捐赠1000万元，用于支持日喀则市定日县地震受灾区域赈灾救援和灾后重建。
2025-02-10Wuliang液's board approved a donation of 15 million yuan to support disaster relief and post-disaster reconstruction after a landslide in Junlian County, Yibin.五粮液董事会批准捐赠1500万元，用于支持宜宾市筠连县山体滑坡灾害赈灾救援和灾后重建。
2025-03-05Wuliangye's board approved a 2025 assistance work plan, allocating 15.2 million yuan to support the construction of a baijiu filling production line in Yuexi County, development of specialty industries, and talent training.五粮液董事会批准2025年度帮扶工作计划，出资1520万元用于支持越西县白酒灌装生产线建设、特色产业发展和人才培养等。
2025-09-10Wuliangye donates and completes the relief sculpture project at Malipo Martyrs Cemetery Memorial Square (麻栗坡烈士陵园纪念广场浮雕工程) in Yunnan, commemorating the 41st anniversary of the Laoshan Campaign victory.五粮液出资捐赠的麻栗坡烈士陵园纪念广场浮雕工程在云南落成揭幕，纪念老山战役胜利41周年。
29-degree Yijian Qingxin (一见倾心) low-alcohol product29度一见倾心低度酒
17 · 2025-05-09 → 2026-04-17
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Youth-oriented 29% ABV product launched with G.E.M. endorsement, achieving over 300 million yuan in sales and attracting younger consumers.面向年轻人的29度产品，由邓紫棋代言，销售额突破3亿元，吸引年轻消费者。
2025-05-09Wuliangye stated at the results briefing that it will launch youth-oriented products such as 29-degree Wuliangye, targeting younger consumers through lower alcohol content, modern packaging, and smaller bottle sizes.五粮液在业绩说明会上表示将推出29度五粮液等年轻化产品，通过低度化、外观年轻化、容量年轻化等方式吸引年轻消费者。
2025-06-18Wuliangye plans to relaunch 29-degree Wuliangye product after 20 years, with three flavor samples in small-scale market research, priced around 500 yuan.五粮液时隔20年拟重新推出29度五粮液产品，已调制三种口味酒样进行小规模投放调研，价格以500元为节点。
2025-06-20At the 2024 AGM, Wuliangye announced plans to launch 29-degree Wuliangye and differentiated products like 'Zhu Jun Jin Bang Ti Ming' (985 yuan/bottle) in the second half of 2025.五粮液2024年度股东大会宣布2025年下半年将推出29度五粮液以及“祝君金榜题名”（985元/瓶）等差异化产品。
2025-07-02Wuliangye is reportedly launching a new 29% ABV low-alcohol baijiu product, with three samples already sent for tasting in late May, retaining typical Wuliangye flavor with floral and fruity notes.五粮液即将推出29度低度白酒新品，5月下旬已寄出三款样品供品鉴，保留五粮液典型风格并带有花果香层次。
2025-08-22Wuliangye announced the upcoming release of its 29-degree baijiu product 'Yi Jian Qing Xin' (Love at First Sight) on August 27, with a new bottle design, targeting younger consumers.五粮液宣布将于8月27日正式发布29度白酒新品“一见倾心”，采用全新设计瓶型，瞄准年轻消费者。
2025-08-26Wuliangye officially launched the 29-degree 'Yi Jian Qing Xin' baijiu at a pre-sale price of 399 yuan per 500ml bottle, and appointed singer G.E.M. (Deng Ziqi) as the global brand ambassador.五粮液29度“一见倾心”白酒正式上市，预售价399元/瓶（500ml），并宣布邓紫棋担任全球代言人。
2025-09-01Wuliangye launches new product 29-degree Wuliangye (29°五粮液), accelerating its market release to optimize the '1+3' product structure.五粮液推出新品29度五粮液，加快推进上市发布，优化“1+3”产品结构。
2025-10-29Wuliangye's low-alcohol new product '一见倾心' (Yijian Qingxin, 29% ABV) achieved sales exceeding RMB 100 million within two months of its August 29 launch, becoming a phenomenon in the industry's youth-oriented strategy.五粮液29度低度新品“一见倾心”自8月29日上市两个月内销售破亿，成为白酒行业年轻化破圈的现象级案例。
2025-11-04Wuliangye launched 29-degree new product 'Wuliangye Yijian Qingxin' (Love at First Sight), achieving sales over 100 million yuan in 60 days, targeting young consumers.五粮液推出29度新品“五粮液一见倾心”，上市60天销售额破1亿元，瞄准年轻消费市场。
2026-01-27Launched the 29% ABV 'Yijian Qingxin' (Love at First Sight) Wuliangye product targeting younger consumers, which received positive feedback from the young demographic.推出针对年轻消费者的29度“一见倾心”五粮液产品，获得年轻群体好评。
2026-03-03Wuliangye Yijianqingxin (29-degree) launched a G.E.M. Deng Ziqi limited gift box and pink crystal gift box; Spring Festival sales reached 40 million yuan, cumulative sales exceeded 300 million yuan, with over 20,000 brand recommenders.五粮液一见倾心（29度）推出邓紫棋限定礼盒和粉晶礼盒；春节动销达4000万元，累计动销突破3亿元，品牌推荐官超2万人。
2026-03-09Wuliangye stated it has launched the 29-degree Yijianqingxin Wuliangye targeting young consumers, and is expanding through scenario-based marketing, mixology promotion, and cross-border collaborations.五粮液表示已推出29度一见倾心五粮液面向年轻群体，正通过场景化营销、调饮推广及跨界合作拓展。
2026-03-25Wuliangye disclosed that the 29-degree Yijianqingxin product achieved over 200 million yuan in sales from March 2025 to March 2026, with 80% from online channels, 75% of consumers under 35, and female consumer share rising to 40%.五粮液披露29度一见倾心产品2025年3月至2026年3月动销超2亿元，80%线上实现，35岁以下消费者占比75%，女性消费者占比提升至40%。
2026-04-02Wuliangye confirmed a 'youth-oriented, low-alcohol' product strategy, launching 29° Wuliangye Yijian Qingxin and other low-alcohol products, and will continue to study 5-10 degree blended drinks.五粮液确认确立‘年轻化、低度化’产品战略，推出29°五粮液·一见倾心等低度产品，并会持续研究5-10度调制酒。
2026-04-10Wuliangye's 29° Yijian Qingxin low-alcohol product has achieved nearly 300 million yuan in sales since launch, and has entered top bars and innovative offline experience stores.五粮液29°一见倾心低度产品上市至今销售额已接近3亿元，已成功进驻顶流酒吧及创新线下体验店。
2026-04-17Wuliangye Yijian Qingxin officially launched in Hong Kong, marking a milestone in its youth-oriented, fashionable, and international strategy.五粮液一见倾心正式登陆香港上市，是推进年轻化、时尚化、潮流化、国际化战略的重要里程碑。
2026-04-17Wuliangye held 'Wuliangye Yijian Qingxin 29° · Lan Kwai Fong Shining Night' event in Hong Kong, creating immersive consumption experience with indoor VIP tasting and outdoor carnival.五粮液在香港举办‘五粮液一见倾心29°·兰桂坊闪耀之夜’，以室内VIP品鉴+室外全民狂欢形式打造沉浸式消费体验。
FIFA World Cup 2026 co-branded products2026年FIFA世界杯联名产品
7 · 2025-09-02 → 2026-06-14
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Official co-branded baijiu for 2026 FIFA World Cup in Greater China, with limited-edition products, blind boxes, and marketing campaigns.成为2026年FIFA世界杯大中华区官方联名白酒，推出限量版产品、盲盒及营销活动。
2025-09-02Wuliangye officially becomes the official co-branded product of the 2026 FIFA World Cup, signing a licensing agreement for the Greater China region; plans to launch World Cup-themed limited products and offline events.五粮液正式成为2026年FIFA世界杯官方联名产品，签署大中华区授权合作协议；计划推出世界杯主题限量产品及线下体验活动。
2025-12-06Wuliangye launches the FIFA 2026 World Cup official co-branded liquor products on JD.com, including the 8th-generation Wuliangye World Cup edition and a golden ball-shaped collector's edition.五粮液在京东平台首发FIFA 2026世界杯官方联名白酒产品，包括第八代五粮液世界杯联名款及金球造型收藏款。
2026-02-27Wuliangye releases bid-winning candidate announcement for Douyin resource procurement for the 2026 World Cup co-branded product during the Yuanchun (New Year) period.五粮液发布五粮液世界杯联名产品2026年元春阶段抖音资源采买中标候选人公示。
2026-04-14Wuliangye launched a World Cup co-branded 'hidden edition' baijiu with FIFA World Cup, introducing blind box mechanism and a 'collect 8 editions to redeem 20g gold badge' promotion.五粮液推出与FIFA美加墨世界杯联名的‘世界杯隐藏款’白酒，引入盲盒机制及‘集齐8款兑换20克足金徽章’活动。
2026-04-20Wuliangye launched 'Guess the World Cup Champion, Win 10 Million Yuan Prize' campaign as FIFA World Cup official co-branded baijiu, starting April 20.五粮液作为FIFA美加墨世界杯官方联名白酒，上线‘猜世界杯冠军，赢五粮液千万奖金’主题活动，4月20日起启动。
2026-05-26Wuliangye's FIFA World Cup co-branded 'Champion Blind Box' (8th-generation Wuliangye) saw secondary market prices surge, with some hidden champion team editions trading at 2-3 times the retail price due to a 1% pull rate per case.五粮液与FIFA世界杯联名的“冠军盲盒”（第八代五粮液）在二手市场价格飙升，部分冠军国家队隐藏款因整箱仅1%的中奖率，价格炒至零售价的2-3倍。
2026-06-14Wuliangye launched two FIFA World Cup 2026 co-branded collectibles on JD Auction: 'Legend·2026' Wuliangye World Cup Trophy liquor (1:1 replica, limited 2026 bottles globally, unique piece) and 'Wuliangye USA-Mexico-Canada World Cup co-branded liquor hidden款' (8-bottle set, market price 60,000 yuan). The hidden款 set sold for 44,739 yuan, the trophy liquor reached 35,798 yuan.五粮液在京东拍卖推出两款FIFA 2026世界杯联名藏品：“传奇·2026号”五粮液大力神杯酒（1:1复刻，全球限量2026瓶，孤品）和“五粮液美加墨世界杯联名酒隐藏款”（8支全套，市场价6万元）。隐藏款以44,739元成交，大力神杯酒出价达35,798元。
Wuliangye 1618 & 39-degree Wuliangye strategy五粮液1618与39度五粮液策略
3 · 2025-12-18 → 2026-05-18
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Building 1618 and 39-degree Wuliangye into 10-billion-yuan-level products with dedicated team operations and channel expansion.将五粮液1618和39度五粮液打造成百亿级产品，实行专属团队运营和渠道拓展。
2025-12-18At the 29th 12·18 Dealer Conference, Wuliangye unveils its 2026 product strategy: a 'One Core, Two Engines, Two Drivers, One New' system, aiming to build 1618 and 39-degree Wuliangye into two 10-billion-yuan-level products.在第29届12·18经销商大会上，五粮液发布2026年产品战略：“一核两擎两驱一新”体系，目标将1618和39度五粮液打造为两个百亿级大单品。
2026-03-27Wuliangye reported that 39-degree Wuliangye has adopted a specialized team operation since the second half of 2025, with significant growth in effective terminal count and terminal opening rate.五粮液报告39度五粮液自2025年下半年采用专班化运作，有效终端数量和终端开瓶率增长明显。
2026-05-18Wuliangye management stated at the EGM that it aims to build Wuliangye 1618, 39-degree Wuliangye, and Wuliangchun into RMB 10-billion-level mega SKUs, while consolidating the position of the core product, 8th-generation Wuliangye.五粮液管理层在股东会上表示，着力将五粮液1618、39度五粮液和五粮春打造成百亿级大单品，持续巩固核心大单品第八代五粮液的领军地位。
